Services · Digital marketing and SEO · Arabic SEO

Rank in Arabic search with pages written for Arabic speakers, not translated for them.

Q: Can we use machine translation and edit it?

For internal drafts, perhaps. For pages you want to rank, we rewrite. Machine translation has improved, but it tends to choose literal terms rather than the ones people search for, and the tone can feel foreign to a native reader. Editing it heavily often takes as long as writing natively. We use it only as a reference, never as published copy.

Q: Should Arabic sit in a subfolder, a subdomain or a separate domain?

A subfolder on your main domain is usually the simplest choice. A subfolder such as /ar/ shares the authority of your main domain and is easy to manage. Subdomains and separate domains can work, but they split authority and add maintenance. If you already have a structure in place, we normally improve it rather than migrate, since moves carry their own risk.

Q: Do we need to translate every English page?

No. Start with the pages Arabic speakers actually look for. Research usually shows that a subset of your services carries most of the Arabic demand. We prioritise those, and leave pages with little Arabic search interest in English until there is a reason to add them. Every Arabic page still needs proper hreflang to its English equivalent.

Q: Will Arabic SEO help us in Saudi Arabia too?

It can, but targeting matters. Saudi searchers share much of their vocabulary with the UAE but use some different terms and often favour local suppliers. If Saudi Arabia is a priority, we can target Arabic generally rather than the UAE alone, and add content that speaks to Saudi buyers. Our team in Riyadh helps with that market.

Q: How will our pages look in Arabic search results?

Native, provided the page has Arabic metadata. Many Arabic sites leave titles and descriptions in English, which looks out of place in Arabic results and costs clicks. We write Arabic titles and descriptions for every Arabic page, check they display correctly right to left, and keep brand names consistent with your glossary.

Q: Who approves the Arabic content if nobody on our team reads Arabic?

We arrange a second native review, and you approve the substance. Every page is written by one native Arabic writer and checked by another before it reaches you. We send you an English summary of each page so you can confirm the claims, services and offers are accurate. Over time, many clients nominate an Arabic speaking colleague or a trusted partner to read the final version as well, which we encourage.

Q: How long does it take to launch an Arabic version of our site?

Typically six to twelve weeks for the priority pages. Research and template work come first, then writing in batches. A focused set of service pages can be live in about six weeks if the right to left templates already exist. Building templates from scratch, or writing a large catalogue, takes longer. We launch the most valuable pages first rather than waiting until every page is ready.

Q: Can you keep Arabic and English content in sync after launch?

Yes. We set up a simple process for changes. When an English page changes, the Arabic version often lags or is forgotten. We agree a routine where any edit to a priority page triggers a note to our Arabic writers, and we review both versions together each quarter. For larger sites, we can help your developers flag pages whose translations are older than their English source.

Arabic SEO for UAE and Gulf businesses that want to reach customers who search in Arabic. We research Arabic keywords from scratch, write native copy in the right register, build right to left pages properly and connect them to your English site so Google serves each language to the right person.

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Built for: UAE businesses with Arabic speaking customers, from consumer brands and real estate to healthcare, education and suppliers to government.
Typical timeline: Arabic keyword research and site review in three to four weeks. Arabic pages typically begin ranking within three to six months.
What you own: Every Arabic page, the Arabic keyword map and the glossary of approved terms, in your CMS and your shared drive.
Rated: 4.7 / 5 from 23 Google reviews

In short

Arabic search behaves differently from English, and a translated site rarely captures it. People tend to search in Modern Standard Arabic for formal topics such as legal, government or medical services, and in Gulf dialect, or a mix of Arabic and English, for everyday products. Some type Arabic words in Latin letters and numerals. Keyword research has to start in Arabic, with the terms people really use, rather than translating an English keyword list.

Spelling variation is a genuine factor. The same word can be written with or without a hamza on the alef, ending in taa marbuta or haa, or with several transliterations of brand and place names. Search engines handle some of this, but not all of it, so we check which forms carry demand and make sure the important ones appear naturally on the page.

Right to left pages need more than reversed text. Navigation, icons, forms, tables and number formats all need to read correctly from right to left, and mixed strings such as product codes and phone numbers must display in the right order. Arabic fonts have to stay legible on mobile and load quickly. Underneath, each Arabic page needs its own URL, Arabic metadata, hreflang linking it to the English page and a canonical that points to itself.

The audience for Arabic content in the UAE is broad: Emirati customers, Arabic speaking residents from across the region, and buyers in Saudi Arabia and the wider Gulf looking for UAE suppliers. Tone and terminology should suit the audience you most want. Government and public sector buyers often expect Arabic content of a high standard, and some regulated sectors have their own expectations for Arabic wording, which we suggest confirming with your regulator.

Before launching or rebuilding Arabic pages, it is worth deciding a few things inside your business. Who will answer Arabic enquiries on WhatsApp and the phone? Is there an Arabic speaker who can approve copy, or will approval rest with us and a reviewer you trust? Which product names, job titles and technical terms stay in English, and which are translated? Answering these early prevents the common situation where Arabic pages rank and attract enquiries, but nobody on the team can reply in Arabic quickly enough to convert them.

Arabic SEO also has to connect with your other Arabic channels. Paid campaigns in Arabic, Arabic social media posts and Arabic sales material should use the same terminology as the website, so a buyer recognises your brand wherever they meet it. Forms, confirmation emails and WhatsApp auto replies need Arabic versions too, or the experience breaks just after the visitor converts. We share the glossary with whoever runs those channels, so the language stays consistent across the whole journey.

Our Arabic SEO is written by native Arabic writers and planned alongside our Dubai SEO leads, so language and search strategy are decided together. You can review content with us in Arabic or English at our Dubai Silicon Oasis office, or over WhatsApp and video.

200+ companies servedFrom a first store to an ADX listed developer

What you get

Everything an Arabic site needs to rank on its own merit.

Arabic SEO combines language, culture and technical setup. Get any one of them wrong and the Arabic site either fails to rank or ranks without converting. Our work covers all three, starting with research done in Arabic.

Explain your project

Arabic keyword research
Research started in Arabic, covering MSA, Gulf dialect, mixed Arabic and English queries and common spelling variants. Spelling variants and Latin script searches are grouped so each page targets the forms people really type.
A keyword map built on how people really search.
Native Arabic copywriting
Pages written by native writers in the register your audience expects, formal or conversational, never machine translated.
Copy that reads naturally to Arabic speakers.
Dialect and register guidance
A clear decision on when to use MSA and when Gulf phrasing fits, written down so every writer follows it. The decisions are written into a short style guide any future writer can follow.
A consistent voice across every Arabic page.
Right to left page build
Layouts, navigation, forms and mixed language strings checked and corrected for right to left reading on mobile and desktop.
Arabic pages that look built for Arabic, not mirrored.
Hreflang and URL setup
Separate Arabic URLs, reciprocal hreflang with English, self referencing canonicals and Arabic metadata on every page.
Google shows the Arabic page to Arabic searchers.
Arabic metadata and schema
Titles, descriptions, image alt text and structured data written in Arabic rather than left in English.
Arabic search results that look native.
Terminology glossary
An approved list of Arabic terms for your products, services and brand names, shared with your team and translators. It is shared with your ads and social teams so every Arabic channel uses the same words.
The same term used everywhere, every time.
Arabic performance tracking
Arabic pages, queries and enquiries reported separately from English in Search Console and GA4. Enquiries arriving through Arabic pages and Arabic WhatsApp chats are counted separately.
You see what the Arabic site is really worth.

Who this is for

Three Arabic search problems we are asked to solve.

Most UAE businesses come to us with an Arabic site that exists but underperforms, or with no Arabic site and a sense that they are missing customers.

The Arabic site was machine translated

It reads awkwardly, uses terms nobody searches for and may even repeat English metadata. We research Arabic demand, rewrite the priority pages natively and fix the metadata, starting with the pages behind your most valuable searches. Pages with little Arabic demand are left in English for now, so effort goes where Arabic searchers actually are.

Rewrite priority pages first.

Arabic pages exist but never appear in results

The cause is usually technical: canonicals pointing to English, missing hreflang, or Arabic content loaded only by script. We fix the language signals so Google can index and rank each Arabic page on its own. Once the signals are correct, we monitor Search Console until each Arabic page appears in its own right.

Fix the signals, then the copy.

You are launching in Arabic for the first time

We start with research to decide which services deserve Arabic pages, agree the register and glossary, and build the right to left templates properly before any content goes in. We also prepare your team for Arabic enquiries, so the launch converts as well as it ranks.

Research before translation.

Four steps to an Arabic site that ranks.

01ResearchArabic keyword research, competitor review and a check of how your current Arabic pages are indexed. Competitor Arabic pages are reviewed to see which terms and formats already win clicks.
02Set upURL structure, hreflang, canonicals and right to left templates fixed or built. Templates are tested on real phones with Arabic text, numbers and mixed language strings.
03WriteNative Arabic pages and metadata written against the keyword map and glossary, then approved by you. The glossary grows with each batch, so later pages stay consistent with earlier ones.
04MeasureArabic traffic, rankings and enquiries reported on their own, separate from English. Arabic enquiries are tracked separately so you can see what the language investment returns.

How we work together

Three ways to buy Arabic SEO.

Some clients start with an Arabic audit and keyword research as a fixed scope project. Others commission a set of priority Arabic pages, or add Arabic to an existing monthly SEO retainer. Reviews can take place in Arabic or English, in person in Dubai or online.

Fixed scope

A defined build with a deadline

We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.

Written scope and acceptance criteria
Fixed price and delivery date
Weekly build on a URL you can open
30 days of fixes after launch

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Dedicated team

A product that keeps evolving

Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.

Senior engineers, not a rotating bench
Your tools, your repo, your process
Monthly, cancel with 30 days notice
A lead who answers for the team

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Retainer

Something live that needs looking after

A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.

Agreed response times
Monitoring and dependency updates
A monthly report of what changed and why
Priority access to the same team that built it

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Technology

What we build this with.

Platforms that handle Arabic and right to left layouts well, and the tools we use to measure Arabic search.

01Search data

Search Console
GA4
Looker Studio

02Bilingual platforms

WordPress
Next.js
Shopify Plus

Questions about Arabic SEO.

Should our Arabic content use MSA or Gulf dialect?

Mostly MSA, with dialect where the audience and topic call for it.

MSA suits service pages, legal and medical content and anything aimed at government or corporate buyers. Gulf phrasing can work well in headlines, social content and consumer products where a warmer tone fits. Keyword research often shows a mix, so we decide page by page and record the choice in your style guide.

Can we use machine translation and edit it?

Should Arabic sit in a subfolder, a subdomain or a separate domain?

Do we need to translate every English page?

Will Arabic SEO help us in Saudi Arabia too?

How will our pages look in Arabic search results?

Who approves the Arabic content if nobody on our team reads Arabic?

How long does it take to launch an Arabic version of our site?

Can you keep Arabic and English content in sync after launch?

Services that usually go with this one.

Technical SEOHreflang, canonicals and rendering checked across both languages.SEO servicesArabic search as part of one bilingual programme.Content marketingArabic and English articles that support your service pages.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews

Rank in Arabic search with pages written for Arabic speakers, not translated for them.

Everything an Arabic site needs to rank on its own merit.

Arabic keyword research

Native Arabic copywriting

Dialect and register guidance

Right to left page build

Hreflang and URL setup

Arabic metadata and schema

Terminology glossary

Arabic performance tracking

Three Arabic search problems we are asked to solve.

The Arabic site was machine translated

Arabic pages exist but never appear in results

You are launching in Arabic for the first time

Four steps to an Arabic site that ranks.

Three ways to buy Arabic SEO.

Fixed scope

Dedicated team

Retainer

What we build this with.

Questions about Arabic SEO.

Services that usually go with this one.

Tell us what the business needs. We will tell you what to build first.