Services · Digital marketing and SEO · eCommerce SEO

Get your categories and products in front of shoppers who are ready to order.

Q: Is Shopify a poor choice for SEO?

No, but a few of its defaults need attention. Shopify fixes some URL prefixes, can link to products through collection paths, and creates tag pages that are easy to overuse. None of this stops a store ranking. We set the canonical paths, adjust the robots file through the theme, tidy internal linking and keep tag pages under control.

Q: What should happen to products that go out of stock?

Usually the page stays live, with clear alternatives. If a product is coming back, the URL keeps its value and should stay live with the right availability markup and links to similar items. If it is gone for good, we redirect it to the closest product or category. Letting popular product pages return errors wastes links and rankings you earned.

Q: Do we need separate Arabic product descriptions?

For your priority products and categories, yes. Machine translated descriptions tend to miss the terms Arabic speakers use and can read poorly to the shoppers you want to convince. We usually start with the categories and best sellers that matter most to Arabic speaking customers, then extend coverage as results justify it.

Q: How long before organic sales grow?

Usually months rather than weeks. Indexing fixes can show within weeks, but category rankings and the revenue that follows typically take three to six months, depending on competition and how much needs fixing. We report progress monthly so you can see the leading signals before revenue moves, and we do not promise specific positions.

Q: Will moving from WooCommerce to Shopify hurt our rankings?

It can, unless the move is planned for search. URL structures differ between the two platforms, so every old product and category URL needs a mapped redirect, and templates need to carry over titles, copy and structured data. We plan the redirect map before launch and monitor crawl and rankings closely in the weeks after.

Q: What do you need from us to get started?

Access, data and one person who can approve changes. We ask for Search Console and GA4 access, collaborator or admin access to Shopify or WooCommerce, a product export and a year of sales by category. Most valuable of all is someone on your side who can approve template and copy changes quickly, because store SEO stalls when every small fix waits for a meeting. If you have a buying or merchandising team, a short call with them tells us which ranges matter most.

Q: Can you work with our existing developer or theme agency?

Yes, as long as responsibilities are clear. Some clients keep their current developer and use us for SEO direction only. In that case each change arrives as a ticket naming the template, the expected behaviour and how to test it, and we review the work on staging before release. Others prefer our own Shopify and WooCommerce developers to make the changes. Either way we agree at the start who edits the theme, so fixes never overwrite each other.

Q: How do you report on organic store performance?

Orders and revenue first, rankings second. A monthly report shows organic sessions, orders and revenue by category from GA4, alongside impressions and clicks from Search Console for the pages we have worked on. We note seasonal effects such as Ramadan or White Friday so a normal dip is not mistaken for a problem. Rankings for a fixed set of category terms are included as context, but revenue from search is what we hold ourselves to.

eCommerce SEO for UAE online stores selling in Arabic and English, from fashion and beauty to electronics and home goods. We work on the category pages, product pages and catalogue structure that decide whether Google sends a shopper to your store or to a marketplace listing.

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Built for: Online retailers and direct to consumer brands in the UAE on Shopify, Shopify Plus or WooCommerce, with catalogues from a few hundred to tens of thousands of products.
Typical timeline: Crawl and indexing fixes in the first month. Category and product improvements usually show in search over three to six months.
What you own: Your store, your Search Console and GA4 accounts, and every category and product description we write.
Rated: 4.7 / 5 from 23 Google reviews

In short

Online stores in the UAE compete with large marketplaces for almost every product term. A store rarely beats them on a bare product name, but it can win on categories, brand and type combinations, and the specific questions shoppers ask before they buy. That is why we put most of our effort into category pages: clear headings, useful copy that helps people choose, and internal links that tell Google which pages carry the most weight.

Faceted navigation is where many catalogues go wrong. Filters for size, colour, brand and price can create thousands of near identical URLs that waste crawl attention and split ranking signals. We decide which filter combinations deserve their own indexable page because people genuinely search for them, such as a brand within a category, and keep the rest out of the index with canonicals, robots rules and careful parameter handling.

Bilingual catalogues bring their own work. Arabic category and product copy should be written for how Arabic speakers search, not machine translated, with right to left templates, correct hreflang between the two versions and deliberate choices about Arabic slugs. On Shopify that usually means Markets and a translation app configured with care; on WooCommerce, a multilingual plugin and close attention to duplicated product data.

Seasonality shapes the calendar here. Ramadan, Eid, White Friday, the Dubai Shopping Festival and back to school all move demand, so seasonal pages need to exist and be indexed well before the traffic arrives. Out of stock products need a plan too; we usually keep the URL live with alternatives rather than letting it disappear. Product structured data with price and availability is kept in step with the catalogue, and because many shoppers still ask about delivery or cash on delivery over WhatsApp, we track those chats alongside orders.

Before any work starts, a few business decisions save months later. Which categories carry the best margin, which brands you sell exclusively and which products you reliably keep in stock should decide where SEO effort goes, because ranking a page for a product you rarely carry is wasted work. We ask for a product export, a year of orders by category and Search Console access, then match search demand against what the business actually wants to sell more of.

Organic search also has to sit comfortably beside your paid channels. Shopping and Performance Max campaigns draw on the same product feed, so clean titles, accurate attributes and good images help both. Search terms that convert in paid campaigns show which category and filter pages deserve organic investment. Marketplace listings need thought as well: copying your own descriptions word for word onto Amazon.ae or Noon can leave the marketplace version ranking above your store for your own products.

Codeeo is based in Dubai Silicon Oasis, and the same team builds and maintains Shopify and WooCommerce stores. Template and theme fixes can be made by the people who found the problem, and you can meet us at the office or keep things moving over WhatsApp and video.

200+ companies servedFrom a first store to an ADX listed developer

What you get

The parts of a store that decide whether shoppers find it.

Store SEO is mostly structure and templates first, then content at scale. We work through each layer, from how Google crawls the catalogue to the copy on your top categories, and judge the work on organic orders and revenue rather than traffic alone.

Explain your project

Category pages
Headings, introductory copy, buying guidance and internal links on the category pages that carry most of your commercial search demand, written so they help a shopper choose. Each category gets a clear job, so two pages never chase the same search.
Categories rank for the broad terms shoppers start with.
Faceted navigation rules
A clear rule set for which filter combinations get an indexable URL and which stay out, enforced with canonicals, robots directives and parameter handling. The rules are documented so new filters added later follow the same logic.
Google spends its time on pages that can sell, not endless filter URLs.
Product page templates
Titles, descriptions, image alt text and variant handling fixed at template level, with unique copy written for your best selling and highest margin products. Variants are handled so colour and size options do not compete as separate pages.
Every product page starts from a sound template.
Product structured data
Product and offer markup with price, availability and reviews where you have them, checked against the live catalogue so it never contradicts the page. Errors are checked in Search Console after each catalogue update.
Listings that can show richer detail in results.
Bilingual catalogue SEO
Arabic categories and products written by people, right to left templates, hreflang between language versions and a sensible approach to Arabic URLs. Arabic slugs or English slugs are chosen once and applied consistently.
Arabic shoppers land on Arabic pages built for them.
Platform specific fixes
Shopify collection based product URLs, tag pages and robots settings; WooCommerce attribute archives, pagination and plugin conflicts, all handled in the theme or code. Fixes are made in the theme or code, not patched with extra apps.
The platform's quirks stop working against you.
Seasonal landing pages
Evergreen URLs for Ramadan, Eid, White Friday and other peaks, refreshed each year so they keep the authority they built last time. Each year the same URL is refreshed rather than replaced.
Seasonal pages are indexed before demand arrives.
Organic revenue reporting
GA4 eCommerce tracking and Search Console data combined by category, so you see which parts of the catalogue earn from search. Reports separate brand searches from category searches so growth is read honestly.
SEO judged on orders, not just visits.

Who this is for

Three store situations we are often asked to fix.

Most stores that struggle in organic search face one of three problems: an index full of the wrong pages, an Arabic store that nobody finds, or marketplaces taking the clicks. This is how we approach each one.

Thousands of pages indexed, very few ranking

Filter, tag and sort URLs have flooded the index while key categories sit on page three. We map every URL pattern, decide what should be indexed, consolidate the rest and strengthen the categories that matter. We usually find the cause in how filters, tags and pagination are handled.

Clean the index before adding content.

An Arabic store that brings almost no Arabic traffic

Usually the Arabic copy is machine translated, hreflang is missing or broken, and category names do not match how people search in Arabic. We rewrite the priority pages, fix the language signals and check how Google sees both versions. Often the Arabic pages exist but carry translated titles nobody actually searches for.

Rewrite the Arabic, then connect the versions.

Marketplaces outrank you for the products you sell

You will not win every product name, so we focus on the searches where a specialist store is the better answer: categories, brand ranges, buying guides and products with real unique detail. Category and brand pages are usually the most realistic place to compete first.

Win the searches marketplaces handle poorly.

Four steps, starting with how Google crawls your catalogue.

01CrawlA full crawl of the store, matched against Search Console, to see what Google indexes and what it ignores. Duplicate and thin URL patterns are counted so the scale of each problem is clear.
02StructureFilter rules, category hierarchy and internal links fixed at template level, before any content work. Changes are tested on a staging copy of the theme before they reach live shoppers.
03ContentCategory copy, priority product descriptions and seasonal pages, in English and Arabic. Priority follows margin and demand, not the order products appear in the catalogue.
04MeasureMonthly reporting on organic orders and revenue by category, with the next priorities agreed. Seasonal effects are noted so each month is compared fairly with the last.

How we work together

Three ways to start eCommerce SEO.

Most stores begin with a fixed scope technical and catalogue audit, then move to a monthly retainer for fixes and content. Stores planning a redesign or a move between platforms often bring us in before launch to protect what already ranks. Meetings can happen at our Dubai office or over video.

Fixed scope

A defined build with a deadline

We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.

Written scope and acceptance criteria
Fixed price and delivery date
Weekly build on a URL you can open
30 days of fixes after launch

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Dedicated team

A product that keeps evolving

Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.

Senior engineers, not a rotating bench
Your tools, your repo, your process
Monthly, cancel with 30 days notice
A lead who answers for the team

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Retainer

Something live that needs looking after

A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.

Agreed response times
Monitoring and dependency updates
A monthly report of what changed and why
Priority access to the same team that built it

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Technology

What we build this with.

We work inside the platform you already run, and in the analytics that tie search to orders.

01Platforms

Shopify Plus
WooCommerce
BigCommerce

02Search and analytics

Search Console
GA4
Google Tag Manager
Looker Studio

Questions store owners ask before starting eCommerce SEO.

Should our filter pages be indexed?

Only the combinations people actually search for.

A page for a brand within a category, or a popular colour of a product type, can earn traffic and deserves a clean, indexable URL with its own heading and copy. Most other combinations, such as price ranges or multiple filters stacked together, should stay out of the index. We base the decision on search demand, not on what the platform happens to generate.

Is Shopify a poor choice for SEO?

What should happen to products that go out of stock?

Do we need separate Arabic product descriptions?

How long before organic sales grow?

Will moving from WooCommerce to Shopify hurt our rankings?

What do you need from us to get started?

Can you work with our existing developer or theme agency?

How do you report on organic store performance?

Services that usually go with this one.

Technical SEOCrawl, rendering and indexing fixes for large sites.Shopify developersTheme and app work that makes SEO fixes stick.Digital marketing and SEOSearch, Google Ads and tracking, reported on revenue.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews

Get your categories and products in front of shoppers who are ready to order.

The parts of a store that decide whether shoppers find it.

Category pages

Faceted navigation rules

Product page templates

Product structured data

Bilingual catalogue SEO

Platform specific fixes

Seasonal landing pages

Organic revenue reporting

Three store situations we are often asked to fix.

Thousands of pages indexed, very few ranking

An Arabic store that brings almost no Arabic traffic

Marketplaces outrank you for the products you sell

Four steps, starting with how Google crawls your catalogue.

Three ways to start eCommerce SEO.

Fixed scope

Dedicated team

Retainer

What we build this with.

Questions store owners ask before starting eCommerce SEO.

Services that usually go with this one.

Tell us what the business needs. We will tell you what to build first.