Services · Mobile app development · iOS app development

iPhone apps that feel at home on iOS and get through App Store review.

Q: Why do apps get rejected by App Store review?

Mostly for incomplete features, unclear data use or payment rule issues. Common reasons are broken flows, placeholder content, missing demo accounts, privacy labels that do not match the app, or digital purchases routed outside in app purchase. We review these before submission and write notes that help the reviewer test the app quickly.

Q: Should we build for iPad as well?

Only if your users will use it there. An iPhone app can run on iPad, but a proper iPad layout is extra design and testing. For field sales, clinics and catalogues it is often worth it. For most consumer apps we start with iPhone and decide on iPad once usage data is in.

Q: Do we need Sign in with Apple?

It depends on which other sign in options you offer. Apple has rules about offering a privacy focused login option when an app uses third party social sign in. If you use mobile number login only, this may not apply. We confirm against the current guidelines when we plan your sign in flow.

Q: How do we keep up with new iOS releases each year?

With a small maintenance plan that tests each new iOS beta. Apple releases a major iOS version every year and requires newer SDKs for submissions over time. We test your app on each beta, fix issues before public release, and adopt new features only where they help your users.

Q: Will our app support Arabic properly?

Yes, written for right to left from the start. We build layouts that mirror automatically, choose Arabic fonts that render clearly on iPhone, handle mixed English and Arabic text, and test every screen in both languages before each release.

Q: How long does an iOS app take to build?

A focused first release often takes a few months after designs are agreed. Scope, integrations and approvals drive the timeline more than the platform. A first release covering sign in, a core journey, payments and notifications can usually be delivered in a few months. Complex integrations, offline work or several user roles add time. We give you a sprint plan after discovery, share a TestFlight build every sprint, and include time in the schedule for App Store review and any questions from the reviewer.

Q: What do we need to prepare before we start?

An organisation developer account, a decision maker and access to your systems. Enrol your company in the Apple Developer Program as an organisation if you have not already; it needs a DUNS number and can take some time. Then we need one person who can make product decisions, access to the APIs or systems behind the app, approved brand assets and someone to sign off Arabic copy. We ask for team access to App Store Connect rather than your password.

Q: Can you work with our existing agency or developers?

Yes, as the iOS specialist inside a wider team or as the lead. Some clients already have a web agency or backend developers and want our Swift engineers to build the iPhone app against their APIs. Others want us to lead. We agree responsibilities, code review and release ownership at the start, work in your Git repository, and document the architecture so nobody depends on a single person. Weekly demos keep every party looking at the same build.

Q: What support do we get after launch?

Monitoring, fixes and updates for each new iOS release. After launch we watch crash reports and reviews, fix problems quickly, and plan improvements based on real usage. Apple releases a major iOS version every year and regularly updates its submission requirements, so the app needs testing against beta releases each summer. We offer an ongoing support arrangement, or a clean handover with documentation if your own team will maintain the app.

Native iOS app development in Swift and SwiftUI for UAE businesses whose customers expect the polish of an iPhone app. We design to Apple's conventions, build in Arabic and English, add Apple Pay where it helps, and take the app through App Store review.

Get in touch All mobile app services

Built for: Retail, hospitality, healthcare, finance and service brands in the UAE whose customers are largely on iPhone and expect a premium app.
Typical timeline: A first TestFlight build in four to six weeks. A focused app usually reaches the App Store in three to five months.
What you own: The Swift source code, your Apple Developer account, certificates, App Store Connect listing and design files, all held by your company.
Rated: 4.7 / 5 from 23 Google reviews

In short

iPhone users in the UAE tend to be demanding. They notice when an app ignores the system font size, fights the back gesture or looks like an Android port. We build natively in Swift and SwiftUI, follow Apple's Human Interface Guidelines where they help your users, and keep the custom flourishes for the places that carry your brand.

App Store review is a real step in the schedule, not a formality. Apple checks that the app does something useful, that sign in, payments and data collection follow its rules, and that the privacy labels match what the app actually does. Apps that sell digital content have different payment rules from apps that sell physical goods or services. We read your business model against the guidelines early, prepare demo accounts and review notes, and plan the launch with time for questions from the reviewer.

Apple Pay is widely supported in the UAE, and for many retail, food and booking apps it removes the slowest part of checkout. We connect it through your payment gateway, handle tokens securely and test the full flow on real devices with real cards in a sandbox. Arabic gets the same care: SwiftUI mirrors layouts for right to left well when the code is written for it, and we check every screen in both languages, including dates, numbers and mixed English and Arabic text.

Many UAE apps sit next to a WhatsApp business number and a call centre, so we design clear hand offs from the app to a human. Logins usually use mobile numbers with one time codes, sometimes alongside Sign in with Apple. Personal data is handled with the UAE PDPL in mind, and for healthcare or financial services we suggest confirming hosting and data rules with your regulator before build starts. We also plan release timing around Ramadan, Eid and the sale seasons when traffic peaks.

Preparation shortens the build. Before discovery, it helps to gather the journeys your customers must complete, the systems behind them, such as a booking engine, loyalty platform or ERP, and the brand assets you already hold in English and Arabic. If your company has an Apple Developer account, we confirm that it is enrolled as an organisation rather than under one employee's personal Apple ID, because moving an app between accounts later takes time and can interrupt releases. Enrolment for a UAE company needs a DUNS number, so we suggest starting that early.

A frequent mistake is designing for the newest, largest iPhone and forgetting the smaller and older models that many customers still carry, or ignoring larger accessibility text sizes until the end. Another is leaving the privacy questionnaire for the day of submission, when it should reflect decisions made during design about tracking, analytics and third party SDKs. We plan for both from the beginning, and we keep a short written record of every App Store decision, so the next release or the next developer understands why the app works the way it does.

Our Swift engineers work from our Dubai Silicon Oasis office, part of a team of 80+ across Dubai, Riyadh and Karachi. You can review TestFlight builds with us in person or keep feedback flowing on WhatsApp.

200+ companies servedFrom a first store to an ADX listed developer

What you get

Native iOS work, from SwiftUI screens to App Store approval.

We build iPhone and iPad apps in Swift, use the platform features your customers already trust, and handle the App Store process so launch dates hold.

Explain your project

Swift and SwiftUI
Native screens in SwiftUI, with UIKit where a component still needs it, and Swift concurrency for networking and background work.
An app that feels like it belongs on an iPhone.
Apple Pay and checkout
Apple Pay connected through your UAE payment gateway, with a fallback card flow and clear receipts.
Fewer abandoned checkouts on mobile.
App Store review readiness
Guideline review of your business model, privacy labels, demo accounts and reviewer notes prepared before submission.
Fewer rejections and fewer slipped launch dates.
Arabic and right to left
Layouts that mirror correctly, Arabic fonts that read well, and bilingual content checked on device in both languages.
Arabic speakers get the same polish as English speakers.
Sign in and security
Mobile number login with one time codes, Sign in with Apple where it fits, Face ID unlock and Keychain storage for credentials.
Fast sign in without weakening security.
Notifications and widgets
Push notifications people choose to keep, plus widgets and Live Activities where they genuinely help, such as order or booking status.
Customers see updates without opening the app.
TestFlight and release
TestFlight groups for your team and pilot users, phased releases on the App Store and release notes in both languages.
Every build reviewed by your team before customers see it.
Accessibility and Dynamic Type
Screens that adapt to larger text sizes, VoiceOver labels in English and Arabic, and sufficient contrast. We test with these settings switched on, not only the defaults.
An app more customers can actually use.

Who this is for

Three iOS situations we see in the UAE.

iOS work usually starts with a new premium app, an app that keeps failing review, or a checkout that loses people at the last step.

You want a premium iPhone app for your brand

We design around how iPhone users already move through apps, keep your brand in the moments that matter, and build natively so animation, typography and accessibility feel right in English and Arabic. We agree where the brand should lead and where standard iOS behaviour serves users better.

Native feel first, brand second.

Your app keeps getting rejected by App Store review

We read the rejection notes against the guidelines, fix the underlying cause rather than the symptom, and resubmit with clearer reviewer notes and demo access. We start by reading the rejection notes and the guidelines they cite, then fix the cause rather than arguing the point.

Understand the rule, then resubmit.

Customers drop off at checkout on iPhone

We add Apple Pay through your gateway, shorten the address and card steps, and test the full purchase flow on device, then watch completion rates after release. We trace where people abandon the flow and test Apple Pay against your current checkout.

Apple Pay first, fewer form fields.

Four stages from idea to App Store.

01DiscoverUsers, business model, payment rules and integrations, checked against the App Store guidelines. We also confirm your developer account, privacy choices and any regulator questions before design begins.
02DesignSwiftUI friendly screens in English and Arabic, tested as a prototype on iPhone. Designs are checked on smaller iPhones and with larger text sizes, in both languages.
03BuildTwo week sprints, each ending with a TestFlight build your team can install. Each sprint ends with a TestFlight build you can install and share with colleagues for feedback.
04ReleaseApp Store submission, phased release and crash monitoring after launch. We stay close to crash reports and reviews through the first weeks after launch.

How we work together

Three ways to work with our iOS team.

Most iOS projects begin as a fixed scope first release, then continue on a monthly retainer for new iOS versions, features and fixes. Product teams that already have designers often add our Swift developers to their own squad.

Fixed scope

A defined build with a deadline

We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.

Written scope and acceptance criteria
Fixed price and delivery date
Weekly build on a URL you can open
30 days of fixes after launch

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Dedicated team

A product that keeps evolving

Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.

Senior engineers, not a rotating bench
Your tools, your repo, your process
Monthly, cancel with 30 days notice
A lead who answers for the team

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Retainer

Something live that needs looking after

A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.

Agreed response times
Monitoring and dependency updates
A monthly report of what changed and why
Priority access to the same team that built it

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Technology

What we build this with.

Native Swift on the device, with a backend chosen to suit your team and your data.

01iOS

Swift

02Backend and data

Node.js
TypeScript
PostgreSQL

03Cloud

AWS
Azure

Questions people ask before building an iPhone app.

Can we take payments in the app with Apple Pay?

Yes, for physical goods and services, through a gateway that supports it.

Apple Pay works for purchases of physical goods and real world services, such as food, retail and bookings. Digital content and subscriptions consumed in the app usually fall under Apple's in app purchase rules instead. We check which applies to your model before design.

Why do apps get rejected by App Store review?

Should we build for iPad as well?

Do we need Sign in with Apple?

How do we keep up with new iOS releases each year?

Will our app support Arabic properly?

How long does an iOS app take to build?

What do we need to prepare before we start?

Can you work with our existing agency or developers?

What support do we get after launch?

Services that usually go with this one.

Android app developmentThe Kotlin side of the same product, built to match.Payment integrationUAE gateways, Apple Pay and Google Pay connected properly.Mobile app developmentEvery mobile service we offer, native and cross platform.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews

iPhone apps that feel at home on iOS and get through App Store review.

Native iOS work, from SwiftUI screens to App Store approval.

Swift and SwiftUI

Apple Pay and checkout→

App Store review readiness

Arabic and right to left

Sign in and security

Notifications and widgets

TestFlight and release

Accessibility and Dynamic Type

Three iOS situations we see in the UAE.

You want a premium iPhone app for your brand

Your app keeps getting rejected by App Store review

Customers drop off at checkout on iPhone

Four stages from idea to App Store.

Three ways to work with our iOS team.

Fixed scope

Dedicated team

Retainer

What we build this with.

Questions people ask before building an iPhone app.

Services that usually go with this one.

Tell us what the business needs. We will tell you what to build first.

Apple Pay and checkout