A logo in the UAE has more jobs than in most markets. It appears on the trade licence paperwork, the company stamp, a shopfront sign that may need municipal approval, a WhatsApp Business profile picture, and often a vehicle. It nearly always appears in two scripts, and the Arabic version gets as much scrutiny as the English one from local customers and government counterparts.
The hardest part is the bilingual lockup. Arabic letterforms sit differently on the baseline, have different proportions and connect to each other, so simply placing an Arabic word next to an English one rarely looks balanced. We draw or adapt the Arabic wordmark alongside the Latin one, decide whether the lockup stacks or sits side by side, and produce versions for right to left and left to right layouts. Both versions are checked at the size of a business card and a building sign.
Brand names here also carry meaning in two languages. A name that sounds fine in English may read awkwardly in Arabic, or the reverse, and a transliteration can be spelled several ways. We check how the name reads and sounds to Arabic speakers and agree the official Arabic spelling with you early, ideally matching what appears on your licence.
Signage is a common surprise. Many emirates expect shop signs to show the trade name in Arabic as well as English, and landlords and malls often have their own rules on size and placement. We design sign versions of the logo with that in mind, and suggest you confirm the exact requirement with your landlord and the relevant municipality before fabrication.
The decisions that make or break a logo project usually happen before any sketching. Agree who signs off, because a logo shown to a wide group of partners or family members without a clear decision maker tends to end up as a compromise nobody loves. Decide early whether the Arabic or the English name leads, since that choice shapes the whole lockup. And list every place the mark will be used in the next two years, from uniforms and vehicles to an app icon, so the design is tested against real needs rather than a white screen.
A frequent mistake is to choose a logo for how it looks large on a presentation slide. In practice most people will see it tiny: a favicon in a browser tab, a profile picture in a WhatsApp chat list, a stamp on an invoice or an embroidered mark on a shirt pocket. Fine detail, thin strokes and gradients disappear at those sizes. We design a simplified version for small use from the start, and make sure the mark works in a single colour, because stamps, engraving and many signage materials cannot reproduce colour faithfully.
Our designers work from Dubai Silicon Oasis as part of a team of 80+ across Dubai, Riyadh and Karachi. You can sit with them to review concepts on screen and in print, or follow the project on WhatsApp and video calls.