Earn links and mentions you would be happy for any client to see.

Links still matter, but the kind that matters has changed. A handful of mentions in respected UAE publications, industry associations and partner sites does more than hundreds of links from unrelated blogs. Many of the backlink profiles we review in Dubai carry years of bought guest posts and directory links, which at best do nothing and at worst invite a manual action from Google.

Digital PR here works when the story is genuinely useful to a UAE audience. Editors at outlets such as Gulf News, Khaleej Times, The National and Arabian Business receive a steady stream of pitches, and they tend to cover data, expert comment on local developments and stories with a clear UAE angle. We help you find what your business knows that others do not, shape it into something publishable in English or Arabic, and pitch it to the right desk.

Sponsored articles are common in UAE media and can be useful for visibility, but their links should carry sponsored or nofollow attributes. We do not buy followed links, rent private blog networks or swap links in bulk. If a link would embarrass you were a client to see how it was obtained, we will not build it. Influencer collaborations that involve paid promotion may need a licence from the UAE Media Council, so we suggest checking current requirements with them before a campaign.

Some of the best links are ones you have already earned and never claimed: suppliers, free zone authorities, chambers of commerce, events you sponsored and clients who mention you without linking. We find these unlinked mentions first, because they are quick and carry real local relevance. Old URLs that still attract external links are redirected at the same time.

To run off page work well, we need a little of your team's time rather than a large budget for placements. The most useful inputs are a spokesperson who can comment quickly, permission to share some anonymised internal data, and a list of the partners, suppliers, associations and events you are already part of. Many UAE businesses underestimate how newsworthy their own figures are: what customers ask for during Ramadan, how demand shifts between free zones, or what changes after a new regulation. Shared carefully, those observations become stories editors want.

A common mistake is treating links as a separate activity from PR, social and sales. The same commentary that earns a link in a business publication can be posted on LinkedIn, sent to clients in a newsletter and used by your sales team as proof of expertise. We plan outreach alongside your other channels, so one piece of research supports several of them. If you already work with a PR agency, we coordinate with them to avoid pitching the same journalist twice and to make sure their coverage includes a proper link to the right page.

Off page work is run by our Dubai team. You approve every pitch, quote and article before it goes out, and every link we secure appears in your report with where it came from and how it was earned.