Keep your Sitecore platform current, fast and easy for your editors to run.

Sitecore is common among large organisations in the UAE: banks, airlines, real estate developers, utilities and government entities that need many languages, strict publishing workflows and integration with internal systems. It is also a platform where version drift becomes expensive. A problem we often see is an installation several major versions behind, heavily customised, where every upgrade has been postponed because nobody is sure what will break.

Arabic is not an add on in this market. Sitecore stores each language as its own version of an item, which works well if the content tree is planned for it and badly if Arabic was bolted on later. We review how language fallback, right to left layouts, Arabic fonts and URL structures are set up, and fix the cases where an Arabic visitor lands on English content or a broken mirrored layout.

Many organisations here are weighing a move to XM Cloud, Sitecore's software as a service offering with a headless front end. That move is less an upgrade than a rebuild of the presentation layer, usually in Next.js. We help you decide honestly whether to upgrade your current XP or XM installation, move to XM Cloud, or simplify, based on how much of Sitecore's personalisation and analytics you actually use today.

Personalisation sounds attractive in a pitch and often goes unused in practice. We start with a few rules your team can maintain, such as content by emirate, returning visitor or campaign source, then expand when there is evidence it helps. Where forms collect personal data we check consent and storage against UAE PDPL with your data protection lead, and government entities usually have their own digital standards that we design around.

The real cost of Sitecore is rarely the licence alone. It is the time spent waiting for a release, the content editors who give up and send changes by email, and the agencies who each left a layer of custom code behind. Before recommending any path we look at your publishing workflow end to end: how a page request moves from marketing to approval to the live site, how long that takes, and where it stalls. In many UAE organisations the fix that matters most to the business is editorial, not technical.

Sitecore rarely stands alone here. It usually connects to a CRM, a property or product database, a booking engine, a search service and analytics, often with an identity provider for logged in areas. A problem we often see is integrations written directly into page components, so a change in one system breaks pages in another. We move those connections behind clear services where we can, which makes upgrades and any future move to XM Cloud far less risky, and we document each integration so your internal team can see how the pieces fit.

Codeeo works on Sitecore from our office in Dubai Silicon Oasis, with developers who can sit with your digital team, your infrastructure provider and your content editors in the same room. We are used to procurement processes, security reviews and change windows that larger UAE organisations require.