Let buyers walk through the building before the foundations are poured.

Off plan property is sold on imagination, and a walkthrough gives that imagination something solid to hold. A buyer in London or Mumbai who will never visit the site before signing needs to understand the view from the balcony, the size of the kitchen and how the lobby feels. A walkthrough answers those questions faster than a brochure, and it travels well on WhatsApp, which is where many broker conversations in this market actually happen.

We work from your architect's drawings and the interior designer's material schedule, not from guesses. Floor plans, elevations, finishes and furniture layouts become a 3D model, and we check room proportions against the drawings so nothing looks larger than it will be. That matters commercially and ethically: a walkthrough that oversells space creates disputes at handover. Views and sun direction are set from the real site orientation, so a sea view or a community park appears where it truly will.

Most launches need more than one film. A developer usually wants a hero film for the launch event and sales centre screens, shorter unit type tours for brokers, still renders for portals and brochures, and vertical cuts for social channels. Voiceover and on screen text are produced in Arabic and English, and sometimes in other languages for overseas roadshows. We plan the full set at the start, so every piece comes from one model and stays consistent.

Property advertising in the UAE can be subject to approvals, and requirements can change, so we suggest the developer confirms any marketing permits needed before the walkthrough is published or shared with brokers. Many developers add an artist's impression note, and we can include whatever wording your approvals require. Timing often follows the launch calendar and exhibitions such as Cityscape, so we plan back from the event date and the date your drawings will be final.

Buyers comparing projects in this market often watch several walkthroughs in one evening, and the ones they remember are honest and specific. Generic glass towers with stock furniture blur together. What stands out is the real view from a typical floor, the walk from the car park to the front door, the size of the bedroom with a bed in it and the finish on the kitchen counter. We plan the camera path around the questions brokers hear most often, so the film answers them before the buyer has to ask.

A common mistake is starting the walkthrough before the design is settled. Every change to a facade, a layout or a finish after modelling means rework, and late rework is where schedules slip. We suggest agreeing a design freeze with your architect and interior designer, and starting with the exterior while interiors are still being finalised. It also helps to decide early which unit types will be shown, since most buyers only need to see the layouts on sale in the current phase rather than every variation in the building.

Codeeo works from Dubai Silicon Oasis. We can review renders with your design and sales teams at our office or yours, visit the site to check views and context, and share progress on video calls and WhatsApp between sessions.