Show your product from every angle before a single unit ships.

A photo shoot shows a product as it is on one day, in one light. A 3D model shows it however you need: exploded to reveal what is inside, rotating on a clean background, sitting in a kitchen that does not exist yet, or changing colour as the viewer scrolls. For brands launching in the UAE, that often means content is ready before stock arrives from the factory, which matters when a launch date is tied to a trade show or a retail promotion.

Everything starts with the model. If you have CAD files from your manufacturer, we convert and clean them for rendering, which is usually faster and more accurate than modelling from photos. Materials take the most care: brushed metal, glass, fabric and gold finishes need to read correctly on a phone screen as well as on a large display. Get the model and materials right once and every later video, still and social post draws on the same asset.

Most of what we make here is watched on phones, in feeds, with the sound off. We plan a master film for the website or launch event, then cut short vertical and square versions from it, each with its own opening frame that works without audio. Arabic and English titles are designed into the layout from the start, since Arabic text needs different spacing and sits right to left. For gifting seasons around Ramadan, Eid and the end of year, we often prepare seasonal backgrounds that swap into the same animation.

Event screens are a different discipline. LED walls at exhibitions and malls come in unusual sizes and pixel pitches, and content that looks sharp on a laptop can look soft or flicker on site. We ask for the screen specification from the venue or stand builder before we start, render to the exact resolution, and test a short sample on the real screen where possible. Exhibitions such as GITEX and the region's property and retail shows set firm deadlines, so we work back from the build day.

Buyers often underestimate how much the brief shapes the result. A launch film needs to know which three or four product claims matter most, which details the engineers are proud of and which ones customers actually notice. Without that, the animation ends up showing every screw with equal attention. We ask for the product sheet, the key messages from your marketing team and any feedback from retailers or distributors, then plan the shot list around what will make someone stop scrolling or walk over to the stand.

The model also earns its keep beyond video. The same asset can supply eCommerce listings, packaging mockups, configurators on your website, AR previews in a shopping app and presentation slides for distributors. Planning for those uses at the start changes how the model is built, for example keeping separate parts for each colour option or preparing a lighter version for real time use. If an online store or app is part of the plan, our web and app teams can take the same files further without anyone modelling the product twice.

Codeeo works from Dubai Silicon Oasis. We can collect samples in person for material reference, review renders with you on a large screen at our office, or run the whole project remotely with WhatsApp updates.