Get your app found and installed in both App Store and Google Play.

Store search behaves differently from Google. People type short phrases, often a category or a brand, and decide within seconds based on the icon, the first screenshots and the rating. In the UAE they do it in English or Arabic depending on the person and the device language, and each storefront has its own listing. An app that only has an English listing is often invisible to Arabic searchers.

We treat Arabic as its own listing, not a translation. Arabic speakers search with different words and spellings, sometimes in Gulf dialect and sometimes in formal Arabic, and the screenshots need right to left layouts and Arabic captions that a native speaker would write. On the App Store, localisations also contribute keywords, so a careful plan across English and Arabic can widen the terms you are eligible to appear for. We confirm current indexing behaviour before building that plan, because Apple adjusts it from time to time.

Each store has its own tools. Apple offers custom product pages and product page optimisation tests; Google Play offers custom store listings and store listing experiments. We use them to match your ads and campaigns to a listing that speaks to that audience, such as an Arabic page for an Arabic Meta campaign, or a page focused on a single service for a Google Ads group. Seasonal assets for Ramadan, Eid, the Dubai Shopping Festival and back to school can be scheduled in advance.

Ratings carry real weight with UAE buyers and with the stores. We help you ask for reviews inside the app at the right moment, using the official review prompts that each store limits, and we reply to reviews in the language the customer wrote in. Low ratings often point at real product problems, so we pass those patterns to your product team rather than trying to bury them. No one can promise a ranking position, and we will not.

ASO works best when it is connected to everything else that sends people to the store. Paid campaigns on Meta, Google and TikTok, links from your website, QR codes in branches and push notifications to lapsed users all land on a store listing, and the listing either confirms the promise or breaks it. We line up the message, imagery and language of each campaign with the page it lands on, and where the stores allow it, we send different audiences to different listings. Apple Search Ads and Google App campaigns also feed us search term data that shapes the organic keyword plan.

Before we start, it helps to have access to App Store Connect and the Google Play Console, your brand assets in both languages, a list of the features customers value most, and any recent changes to the app that might explain a shift in installs. A common mistake is changing the icon, screenshots and keywords all at once, which makes it impossible to tell which change helped. Another is writing listings that describe features instead of the outcome a customer wants. We change one thing at a time where the stores allow testing, and we write in the language your customers actually use.

Codeeo's mobile and marketing teams sit together in Dubai Silicon Oasis, so store listings, campaigns and app releases are planned in one room. You can review drafts with us in person or on WhatsApp.