Turn more of the visitors you already pay for into enquiries and orders.

Good conversion work starts with research, not button colours. We look at your analytics funnels, heatmaps and session recordings, the fields where people abandon your forms, and the search terms behind your paid traffic. Then we speak to your sales or customer service team about the questions customers ask before they buy. In the UAE those conversations often happen on WhatsApp, and the chat history is one of the richest sources of objections we can find.

Most UAE traffic arrives on a phone, and that is where most problems hide. Forms that ask for too much, phone fields that reject a number typed with +971 or a leading zero, date pickers that fail on Arabic devices, and checkouts that force account creation all lose people quietly. Many buyers here would rather message than fill in a form, so we test where the WhatsApp button sits, what the prefilled message says, and whether it replaces the form or sits beside it.

Bilingual sites need testing in both languages. An Arabic page runs right to left, the reading path changes, and a headline that persuades one audience may not move the other. For checkout we look at the payment options shoppers here expect, such as cards, Apple Pay, instalment options and cash on delivery where you offer it, and at how delivery times, returns and VAT are shown.

A/B testing needs enough traffic to give a reliable answer, and many sites in this market do not have it on every page. Where traffic is low we make research led changes and compare periods carefully rather than run tests that cannot reach a conclusion. The calendar matters too: a test that runs across the start of Ramadan or a long weekend compares two different audiences, so we plan windows around it. Recordings and heatmaps capture behaviour, so we mask form fields and suggest checking consent with your adviser under the UAE PDPL.

Before a programme starts, a few things are worth preparing. Agree what a conversion is for each part of the business, whether a booked call, a qualified WhatsApp chat, a quote request or a paid order, and make sure your CRM records which of those leads turned into revenue. Without that link, it is easy to optimise for more enquiries while sales quality falls. A common mistake we see is a team celebrating a jump in form fills that came almost entirely from people who were never going to buy.

Conversion work also depends on the channels sending traffic. A landing page that wins with Google Ads visitors may fail with traffic from Instagram, because the two audiences arrive with different intent and different patience. We read results by source and device, share findings with whoever runs your paid campaigns, and suggest ad copy changes when a test shows which promise visitors respond to.

Codeeo's team in Dubai Silicon Oasis designs and builds websites as well as testing them, so winning variations are built properly into your theme or code rather than left running inside a testing tool. Every test plan and result is shared with you, and we are happy to walk through them at our office or on a call.