Google Ads that pay for themselves in calls, chats and sales.

Search ads capture people who are already looking, which makes them one of the most direct routes to an enquiry. In the UAE, competitive terms in property, legal, healthcare, education and business services can be expensive per click, so small inefficiencies add up quickly. Most accounts we review lose money in the same few places: broad match keywords left unchecked, missing negative keywords, and conversion tracking that counts page views as leads.

We build campaigns around tightly themed ad groups with phrase and exact match as the backbone, and use broad match only where conversion data is strong enough for smart bidding to steer it. Search terms reports are reviewed every week and turned into negative keyword lists, so you stop paying for job seekers, students and people looking for something you do not sell. Performance Max can work well for eCommerce and lead generation, but we run it with brand exclusions, clear asset groups and proper conversion goals so it does not simply claim your existing brand traffic.

Measurement decides everything else. We set up conversions through Google Tag Manager and GA4, add enhanced conversions where suitable, and track the actions that matter here: calls from ads and from the website, WhatsApp clicks, form submissions and purchases. Where your CRM can tell us which leads were real, we import that back so bidding learns from qualified leads rather than raw form fills.

Arabic search behaves differently from English. People mix scripts, spell transliterated words in several ways, and use different terms for the same service. We write separate Arabic campaigns with natively written ads and Arabic landing pages built right to left, rather than translating English keywords. Schedules and budgets also move with the calendar, with Ramadan hours, the summer slowdown and peak seasons planned in advance.

Landing pages often decide whether a campaign works. Sending every ad to the homepage, or to a slow page with a long form, wastes clicks that were expensive to buy. We match each ad group to a page that repeats the search term, loads quickly on mobile, offers WhatsApp and a call button near the top, and asks only for what your sales team needs. Where landing pages need building or rebuilding, we brief them alongside the campaigns so the ad and the page say the same thing.

Google Ads also works best alongside your other channels. Brand searches often rise after social, outdoor or radio campaigns, so we watch brand terms separately and protect them from competitors bidding on your name. SEO and paid search share keyword data, which helps decide where paid spend is still needed and where organic rankings already do the job. Before we start, it helps to have admin access to Google Ads, GA4 and Tag Manager, a list of your most profitable services, and a clear definition from sales of what a qualified lead looks like.

Codeeo is based in Dubai Silicon Oasis and holds a 4.7 rating across 23 Google reviews. You can review the account with us in person, and you keep full access to it at all times.