Most brands that ask us for a Shopify launch are not short of a theme. What slows them down is the list of decisions sitting behind it: which licensed entity owns the store, which payment provider will approve that entity, which courier collects from a warehouse in Al Quoz or a unit in a free zone, and who answers WhatsApp when a parcel is late. We treat the launch as a project with a checklist rather than a design job, and we work through those decisions in the first week so nothing stalls a few days before go live.
Payments take longer than people expect. Approval depends on your trade licence activity, the content of your website and the clarity of your refund and delivery policies, and providers often ask for changes before they switch you on. We write the policy pages they want to see, prepare the business details and start the application early, so the gateway is ready when the store is. UAE shoppers expect cards and Apple Pay, many like buy now pay later options such as Tabby or Tamara, and a large share still want cash on delivery. We help you decide whether to offer cash on delivery everywhere, only above a certain basket, or only in some emirates, because a refused parcel costs you twice.
Prices are a common stumbling block. If your business is VAT registered, prices shown to consumers in the UAE are generally expected to include VAT, so we set Shopify to display tax inclusive prices, show the VAT element at checkout and carry the details your accountant needs on order confirmations. Whether you trade from the mainland, a free zone or a designated zone can change how VAT applies, so we suggest confirming invoice wording with your tax adviser before launch.
An Arabic storefront is more than a translated menu. Product titles, size guides, delivery messages, policy pages and every email notification need Arabic versions written by a person, and the theme has to mirror right to left without breaking galleries, filters or the cart drawer. We set up the second language through Shopify Markets and its translation tools, check every template in Arabic on a real phone, and make sure the language switcher keeps the shopper on the same product rather than dropping them on the home page.
The catalogue decides how good the store feels. Before anything is imported we agree a product structure with you: variants and options, metafields for material, ingredients or care instructions, collections that follow how Gulf shoppers browse, and a standard for photos. A problem we often see is a store launched with product data copied from supplier spreadsheets, which then has to be rebuilt the moment you want filters, Google Shopping or a marketplace feed.
Codeeo is a team of 80+ across Dubai, Riyadh and Karachi, with our office in Dubai Silicon Oasis. You can sit with us and walk through the launch checklist line by line, or run the whole project on WhatsApp and video calls. We stay close for the first weeks after launch, because the first sale, the first refund and the first courier problem tend to arrive in the same week.