Services · Digital marketing and SEO · Generative engine optimisation (GEO)

Make your business easy for AI assistants to understand, trust and cite.

Q: Is GEO different from SEO?

It overlaps heavily, with a different emphasis. Crawlable pages, clear structure and credible links matter to both. GEO puts more weight on entity consistency, passages that answer a question directly, and mentions on third party sites. In practice we usually run them together rather than as separate projects.

Q: Should we add an llms.txt file?

It does little harm, but do not expect much from it. It is a proposed convention rather than a standard, and Google has said publicly that it does not rely on it for Search. We may add one if it is easy, but we spend your budget on content, structure and access, which have clearer effects.

Q: Should we block AI crawlers?

That is a business decision, and it does not have to be all or nothing. Some crawlers collect content to train models, others fetch pages to answer a live question with a link back. Many businesses allow the second kind and decide case by case on the first. We explain the trade off and set the rules to match your decision.

Q: How will we know if it is working?

Through tracked prompts and referral data, read as trends. Each month you see whether you are mentioned or cited for the tracked questions, which sources appear instead, and how many visits and enquiries arrived from assistants. The numbers are directional, and we say so plainly in every report.

Q: Does Arabic content help with AI visibility?

Often, because good Arabic sources are scarce. When someone asks an assistant a question in Arabic, it looks for sources it can use in that language. A clear, accurate Arabic page on your topic can stand out where English pages dominate, provided it is written properly rather than machine translated.

Q: What do you need from us to start?

Your buyers' questions and your agreed official details. We ask for the questions your sales and support teams hear most, access to Search Console and GA4, and a short document confirming your official business details in English and Arabic. Access to your robots file, CDN or firewall settings helps us check crawler access. A named person who can approve changes to key pages keeps the first month moving, since most early work is clarifying and restructuring content you already have.

Q: Can you work alongside our current SEO agency?

Yes, and the work overlaps very little. Many clients keep an SEO agency for rankings and technical work and bring us in for AI visibility specifically. We share the prompt tracking sheet, agree who edits which pages and coordinate structured data so nobody overwrites anyone else. Where the existing agency already handles schema or crawler settings, we review rather than duplicate, and suggest changes through them so the site has one clear owner for each area.

Q: How often do AI answers change?

Often, which is why we track trends, not snapshots. The same question can produce a different answer from one day to the next, and model updates can change which sources an assistant prefers. A single screenshot proves very little. We rerun a fixed set of prompts on a schedule, record the answers and cited sources each time, and look at how often you appear across many runs. That pattern is a more honest signal than any single result.

Generative engine optimisation for UAE companies that want to be mentioned when buyers ask Google AI Overviews, ChatGPT, Perplexity or Copilot for advice. We make your brand, services and expertise clear to these systems in English and Arabic, and we are honest that measurement is still immature and nothing here can be guaranteed.

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Built for: UAE service firms, clinics, consultancies, schools and B2B companies whose buyers research with AI assistants before they make contact.
Typical timeline: Entity, crawler and structured data fixes in the first month. Changes in AI citations are uneven and are best judged over several months.
What you own: Your content, your structured data, your prompt tracking sheet and your analytics, all in your own accounts.
Rated: 4.7 / 5 from 23 Google reviews

In short

More buyers now begin research by asking an AI assistant a full question, such as which free zone suits a consultancy or which clinic in Dubai offers a particular treatment. The answer may cite a handful of sources, or none at all. Generative engine optimisation is the work of making your site and your wider presence the kind of source these systems can understand and quote. It builds on sound SEO rather than replacing it, since several assistants draw on search indexes when they look for sources.

Most of the work is about clarity. An assistant needs to resolve who you are: your trading name, legal name, location, services and the people behind the business, stated consistently on your site, your Google Business Profile, LinkedIn, directories and any press coverage. We write passages that answer one specific question in their first two or three sentences, with facts that still make sense when quoted on their own, and we add structured data such as Organization and Service markup where it is accurate.

Arabic matters here as well. Assistants tend to answer in the language of the question, and well written Arabic sources on many UAE business topics are thin. Clear Arabic pages written by people give these systems something to cite where an English only competitor offers nothing. We also check that AI crawlers are not blocked by accident in your robots rules or your firewall, a problem we often see on sites behind aggressive bot protection, and help you decide which crawlers you want to allow.

Be cautious with anyone who promises placement in AI answers. Results vary by question, by user, by day and by model version, and no assistant publishes exactly how it chooses its sources. Measurement is still immature: Google's reporting does not yet give AI Overviews a clear line of their own, and referral data from chat assistants is partial. We track a fixed set of prompts on a schedule, record which sources are cited, and watch assistant referrals in GA4, then report all of it as a directional signal rather than a ranking.

Preparing for this work means gathering what your buyers actually ask. Sales calls, WhatsApp enquiries, support tickets and site search logs are better sources than any keyword tool, because they show the full questions people put to an assistant. We also need your official details agreed internally: the correct company name in both languages, licence location, services in plain terms and the people you want named, since inconsistent answers here are a common reason assistants describe a business vaguely or not at all.

GEO connects naturally with work you may already be doing. Digital PR and directory listings feed the third party sources assistants rely on, your Google Business Profile shapes local answers, and a chatbot on your own site often surfaces the same questions buyers ask elsewhere. We fit the work around your existing SEO and content plans rather than starting a separate stream.

Codeeo works from Dubai Silicon Oasis with a team that also builds AI chatbots and agents, so we understand retrieval from the builder's side. We can review your site with you in person or over video, and the prompt tracking sheet is shared so your team sees the same evidence we do.

200+ companies servedFrom a first store to an ADX listed developer

What you get

The signals AI assistants lean on when they choose a source.

No one outside these companies knows exactly how each assistant ranks sources, and the systems change often. What we can do is improve the things that consistently help: a clear entity, content that answers questions directly, access for crawlers and credible mentions elsewhere. Each item below is useful for ordinary search too.

Explain your project

Entity clarity
One consistent description of your business, its people, location and services across your site and profiles, tied together with Organization markup and links to your official accounts. Consistency matters more than volume here.
Assistants can tell exactly who you are.
Citable passages
Key pages restructured so each section answers one question directly and early, with specific, checkable facts instead of marketing language. Each passage still reads naturally for a human visitor.
Content that can be quoted without losing its meaning.
Structured data
Organization, Service, Article and Person markup where it is accurate, validated and kept in step with the visible page. Markup is reviewed whenever the page it describes changes.
Machines read the same facts your visitors see.
AI crawler access
Robots rules, firewall and bot protection settings reviewed so the crawlers you choose can reach your pages, and the ones you do not want are handled deliberately. Decisions about which crawlers to allow are documented for your IT team.
No accidental blocks on the sources assistants use.
Arabic content for AI answers
Arabic pages written by people for the questions your buyers ask in Arabic, built right to left and linked properly to the English versions. Terminology follows how buyers in the UAE actually phrase questions in Arabic.
A citable Arabic source where few exist.
Mentions on trusted sources
Help earning genuine coverage, directory listings and reviews on the sites assistants tend to rely on, without paid link schemes. Effort goes to sources that are relevant to your sector and region.
Your name appears in places assistants already trust.
Prompt tracking
A fixed set of buyer questions run across assistants on a schedule, with the answers and cited sources recorded each time. The prompt list is agreed with you so it reflects real buyer questions.
A consistent record of how assistants describe you.
Assistant referral analytics
GA4 set up to separate visits that arrive from AI assistants, with landing pages and enquiries attached where the data allows. Gaps in the data are explained plainly rather than filled with estimates.
Some evidence of what AI visibility is worth to you.

Who this is for

Three reasons companies ask us about GEO.

Interest in AI search usually arrives through one of three routes. Each needs a different first step, and in each case we start by recording what the assistants say today.

Competitors are named in AI answers and you are not

We run your buyers' questions across the main assistants, look at which sources they cite and why, and compare those sources with your own pages and presence. The comparison shows exactly which gaps are worth closing first.

Start with what the assistants already say.

Your site is hard for machines to read

Key content sits in images or loads only with heavy scripts, services are described vaguely, or AI crawlers are blocked by a firewall setting nobody remembers enabling. We fix access and structure before writing anything new. These fixes are often quick and benefit ordinary search as well.

Fix access before content.

Leadership wants to know what you are doing about AI search

We set out what can and cannot be influenced, what can be measured today and what a sensible first quarter of work looks like, so expectations are set before targets. Leadership then has an honest plan rather than a promise.

Set expectations before targets.

Four steps, with a baseline of prompts recorded before any change.

01BaselineBuyer questions run across assistants, with answers and cited sources recorded. The same questions are reused later so progress can be compared fairly.
02ClarifyEntity details, structured data and crawler access fixed across your site and profiles. Official details are agreed internally before anything is changed publicly.
03PublishCitable passages and Arabic pages for the questions that matter most. Existing pages are restructured first, before new ones are written.
04TrackPrompts rerun on a schedule, with assistant referrals reviewed alongside them. Results are reported as a trend across many runs, never a single screenshot.

How we work together

Three ways to start with GEO.

Most companies begin with a fixed scope AI visibility review that records the baseline and lists the fixes. Some then add GEO to an existing SEO retainer, since much of the work overlaps; others keep a light monthly tracking and content plan. We can present findings at our Dubai office or over video.

Fixed scope

A defined build with a deadline

We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.

Written scope and acceptance criteria
Fixed price and delivery date
Weekly build on a URL you can open
30 days of fixes after launch

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Dedicated team

A product that keeps evolving

Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.

Senior engineers, not a rotating bench
Your tools, your repo, your process
Monthly, cancel with 30 days notice
A lead who answers for the team

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Retainer

Something live that needs looking after

A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.

Agreed response times
Monitoring and dependency updates
A monthly report of what changed and why
Priority access to the same team that built it

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Technology

What we build this with.

We work in the analytics and content systems you already use, so the evidence stays with you.

01Search and analytics

Search Console
GA4
Google Tag Manager
Looker Studio

02Web

WordPress
Next.js

Questions people ask before starting GEO.

Can you guarantee we will appear in ChatGPT or AI Overviews?

No, and nobody honestly can.

Assistants choose sources differently by question, user and model version, and they change often. We improve the factors that consistently help and record what happens, but any promise of guaranteed placement should be treated with suspicion.

Is GEO different from SEO?

Should we add an llms.txt file?

Should we block AI crawlers?

How will we know if it is working?

Does Arabic content help with AI visibility?

What do you need from us to start?

Can you work alongside our current SEO agency?

How often do AI answers change?

Services that usually go with this one.

SEO servicesThe search foundation that AI visibility builds on.Content marketingExpert, citable content written for real buyer questions.AI chatbot developmentAssistants built on your own content and data.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews

Make your business easy for AI assistants to understand, trust and cite.

The signals AI assistants lean on when they choose a source.

Entity clarity

Citable passages

Structured data

AI crawler access

Arabic content for AI answers

Mentions on trusted sources

Prompt tracking

Assistant referral analytics

Three reasons companies ask us about GEO.

Competitors are named in AI answers and you are not

Your site is hard for machines to read

Leadership wants to know what you are doing about AI search

Four steps, with a baseline of prompts recorded before any change.

Three ways to start with GEO.

Fixed scope

Dedicated team

Retainer

What we build this with.

Questions people ask before starting GEO.

Services that usually go with this one.

Tell us what the business needs. We will tell you what to build first.