Services · Digital marketing and SEO · LinkedIn marketing

Get in front of the people who sign B2B contracts in the Gulf.

LinkedIn marketing for UAE companies that sell to other businesses: software firms, consultancies, logistics providers, contractors and professional services. We run your company page and founder content, build Lead Gen Form campaigns and matched audiences, and judge it all on meetings booked.
Get in touchAll marketing services
Built for
UAE and GCC B2B firms with a defined list of target companies and buyers, from SaaS and consulting to logistics and construction.
Typical timeline
Page, tracking and audience setup in the first two weeks. Founder content and first campaigns live within the first month.
What you own
Your company page, Campaign Manager account, Insight Tag, audiences and every post we draft.
Rated
4.7 / 5 from 23 Google reviews

In short

LinkedIn is the one platform where you can reach a procurement head in Abu Dhabi, a CFO in Riyadh and an operations director in Jebel Ali by job title and company. It is also the most expensive place to buy a click, so careless targeting gets costly quickly. We treat it as a precision channel: a short list of accounts and roles, strong content in front of them, and a clear next step.

In the Gulf, B2B buying often runs on relationships and on the visibility of the people behind a company. Posts from a founder or managing director usually reach further and earn more trust than posts from a company page. We help leaders publish regularly in their own voice, with ghostwritten drafts they approve, and use Thought Leader Ads to put the strongest posts in front of target accounts.

For lead generation, LinkedIn's Lead Gen Forms prefill a user's name, company and job title, which suits busy senior buyers on mobile. We keep forms short, add one qualifying question, and connect them to your CRM so a salesperson can follow up the same day. Matched audiences let us upload a list of target companies or existing contacts, retarget website visitors, and exclude current clients and competitors.

Language and geography need thought. Many decision makers in the UAE use LinkedIn in English, but Saudi and Arabic speaking audiences often respond better to Arabic posts, and campaigns aimed at the wider GCC need separate targeting by country. Lead data is personal data, so we keep forms, consent wording and storage in line with the UAE PDPL and suggest confirming the details with your own legal team.

Expectations need to be set honestly. LinkedIn audiences of senior buyers in a single emirate can be small, and campaigns aimed at them need time and repetition before they produce conversations. Long sales cycles are normal in Gulf B2B, especially with government related entities and large family groups, where several people review a decision. We judge progress on engagement from target accounts, meetings booked and pipeline influenced, not only on form fills in the first month.

LinkedIn works best when it is joined up with the rest of your sales effort. Sales teams can use Sales Navigator to follow up with people from accounts that engaged with ads, email sequences can reference the same content, and events such as GITEX or industry conferences in Dubai and Riyadh give a natural reason to reach out. A frequent mistake is running LinkedIn ads with nothing behind them: no useful content, no follow up and nobody checking which accounts responded.

Codeeo works with a team of 80+ across Dubai, Riyadh and Karachi, so Gulf B2B buying is familiar ground. You can plan campaigns with us at our Dubai Silicon Oasis office or over video.

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What you get

Organic, founder and paid LinkedIn working towards the same accounts.

LinkedIn works best when the company page, your leaders' profiles and paid campaigns all aim at the same list of target accounts. We plan them together and report on the outcome that matters in B2B: conversations with the right people.
Explain your project

  • Company page

    Page copy, featured sections, showcase pages where useful, and a steady posting rhythm that explains what you do in plain terms. Banner, about section and showcase pages are written so a buyer understands what you do in seconds.

    A page that answers a buyer's first questions.

  • Founder and leadership content

    Interviews turned into posts your leaders approve and publish in their own voice, in English and Arabic where it suits the audience. Drafts are written from short interviews and approved by the leader before anything is published.

    Leaders become known to the accounts you want.

  • Lead Gen Form campaigns

    Short prefilled forms with one qualifying question, synced to your CRM so sales can follow up the same day. Forms are kept short, with one qualifying question that helps sales prioritise.

    Qualified leads without a landing page.

  • Matched audiences

    Target company lists, contact lists, website retargeting and exclusions for current clients, competitors and staff. Lists are refreshed regularly so current clients and competitors stay excluded.

    Budget spent only on the accounts you want.

  • Thought Leader Ads

    Your leaders' best organic posts promoted to target accounts, so paid reach builds trust in a real person. We promote posts that already earn genuine engagement rather than pushing weak ones.

    Paid reach with a human face.

  • Insight Tag and conversion tracking

    LinkedIn Insight Tag installed through Google Tag Manager, with conversions for forms, meetings and key page visits. Conversions are tested before launch so reporting reflects real actions.

    LinkedIn spend tied to real pipeline.

  • Account based reporting

    Reports showing which target companies are engaging, so sales knows whom to call. Sales sees which target companies engaged, so follow up is timely and relevant.

    Marketing and sales look at the same list.

  • Event and campaign support

    Campaigns timed around trade shows and conferences in Dubai, Abu Dhabi and Riyadh, with invitations before the event and follow up after it. Your team arrives with meetings already in the diary.

    Events produce meetings, not just badge scans.

Who this is for

Three B2B situations where LinkedIn earns its cost.

LinkedIn is not the right channel for every business, but it suits three situations particularly well. These are the ones we see most often in the UAE.
01

A defined list of target accounts

You know the hundred or so companies you want to win. We upload them as a matched audience, run content and ads only to those accounts, and report which ones engage. We build matched audiences from that list and report engagement account by account, so sales knows whom to call.

Narrow audience, high relevance.

02

A founder who is the company's best salesperson

Buyers trust the person more than the logo. We turn your founder's knowledge into regular posts and promote the best ones to decision makers. A steady posting rhythm in their own voice often brings conversations that ads alone would not.

Founder first, company page second.

03

Expanding from the UAE into Saudi Arabia

A firm known in Dubai but new in Riyadh. We build separate Saudi targeting, Arabic content where it helps, and campaigns that introduce the team to the new market. Separate campaigns by country, Arabic creative where it helps, and colleagues in Riyadh make the move into Saudi Arabia easier to manage.

Each country planned on its own terms.

Four steps from target list to booked meetings.

  1. 01DefineTarget companies, job titles and countries agreed with your sales team. We agree with sales what counts as a qualified lead before anything is built.
  2. 02BuildPage, Insight Tag, matched audiences and CRM sync set up. The Insight Tag, conversion events and CRM connection are tested with real form submissions.
  3. 03PublishFounder and company posts each week, with paid campaigns behind the strongest. Leaders' posts, company page updates and paid campaigns run on one shared calendar.
  4. 04Hand overEngaged accounts and leads passed to sales, with monthly reporting on meetings and pipeline. You receive the playbook, audiences and reporting so your team can keep the channel running.

Technology

What we build this with.

Tag management and analytics that connect LinkedIn activity to forms, meetings and pipeline.

01Tracking and reporting

  • Google Tag Manager
  • GA4
  • Looker Studio

Questions B2B teams ask before starting LinkedIn marketing.

For B2B firms with high deal values and clear buyers, often yes.

A LinkedIn click costs more than one on Meta, but you are paying for job title and company targeting no other platform offers. It makes sense when one won client is worth a lot and your buyers are identifiable. For low value or consumer sales, we will usually recommend another channel. Measured on cost per qualified meeting rather than per click, it often compares well.

Services that usually go with this one.

Social media marketingAll your social channels planned as one.Sales automationRoute LinkedIn leads straight into follow up sequences.Content marketingGuides and articles that give founder posts substance.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews