Services · Digital marketing and SEO · Social media marketing

Social channels that bring enquiries, not just followers.

Social media marketing for UAE brands that need Instagram, LinkedIn, TikTok and Facebook to produce conversations with buyers. We plan which platforms deserve your budget, make the content in Arabic and English, run the paid side and track every WhatsApp chat and form back to the post or ad that started it.
Get in touchAll marketing services
Built for
UAE brands in retail, hospitality, property, education, healthcare and B2B services that want social media judged on enquiries.
Typical timeline
Channel plan and tracking in the first two weeks. Content and paid campaigns live within the first month.
What you own
Your social accounts, ad accounts, pixels, content library and reports, all held in your own business accounts.
Rated
4.7 / 5 from 23 Google reviews

In short

Most UAE businesses do not need to be everywhere. A Dubai Marina restaurant, a Sharjah logistics firm and a Riyadh facing software company have very different audiences, and spreading one small team across five platforms usually means none of them is done well. We start by asking where your buyers actually spend time and how they prefer to contact you, then pick two or three channels and commit to them properly.

The audience here is unusually mixed. A single campaign may need to reach Emirati families, Arab expatriates, South Asian professionals and Western residents, each scrolling in a different language. We plan content in Arabic and English from the outset, with Arabic captions and on screen text written natively and checked for right to left layout, rather than translated after the English version is approved.

In this market a social post rarely ends in a form. It ends in a WhatsApp chat, a direct message or a phone call. We set up WhatsApp links with tracking, route direct messages to someone who can answer quickly, and report enquiries alongside reach so you can see which channels pay their way. A problem we often see is a busy inbox that nobody owns, where good leads wait a day for a reply.

The calendar also behaves differently. Ramadan changes when people are online and what tone feels right, Eid and National Day bring their own moments, and the summer months slow some sectors while others pick up. We plan around these dates, and around the platform rules that apply to regulated sectors such as property, finance and healthcare, where we suggest confirming claims with your regulator before a campaign goes live.

Before any content is made, it helps to agree what each channel is for. Instagram might carry the brand and the offer, LinkedIn might build trust with corporate buyers, and TikTok might test new ideas cheaply. When every channel is asked to do everything, reporting becomes a list of likes and nobody can say what changed. We write a one page channel plan with a single job, an audience and a measure for each platform, and we revisit it every quarter as results come in.

Preparation saves weeks. Before we start, it helps to have admin access to every account and to Meta Business Manager, brand guidelines in both languages, any photography or video you already own, and a named person who can approve posts within a day. Social also works best alongside your other channels: the same offer on the website, in Google Ads and in email, and a sales team that knows which post a caller has seen. A common mistake is changing the offer every week, which leaves the audience unsure what you actually sell.

Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ across Dubai, Riyadh and Karachi. You can review content and results with us at our Dubai Silicon Oasis office, or keep approvals moving on WhatsApp and short video calls.

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What you get

One plan across every channel, with each platform doing its own job.

Each platform plays a different role. Meta is often where enquiries come from, LinkedIn reaches decision makers, TikTok earns attention, and creators lend trust. We run them as one plan with shared tracking, so budget moves towards the channel that is producing conversations.
Explain your project

  • Facebook and Instagram

    Paid and organic Meta campaigns built around click to WhatsApp, Instant Forms and landing pages, with the pixel and Conversions API set up properly. Each platform gets creative sized and written for its own feed rather than one asset resized everywhere.

    Meta spend measured on conversations and leads.

  • LinkedIn

    Company page, founder content and paid campaigns aimed at the job titles and companies that sign contracts in the Gulf. Lead Gen Forms and founder posts are planned together so senior buyers see a consistent message.

    Decision makers see you before the first sales call.

  • TikTok

    Short videos made for the platform, Spark Ads behind the posts that work, and creators who speak to your audience in Arabic or English. Hooks are tested quickly and paid spend follows the videos people actually watch.

    Content that people choose to watch.

  • Influencer and creator partnerships

    Creator selection, briefs, contracts, licence checks and measurement for paid partnerships in the UAE. Every creator is checked for audience fit and licence details before contracts are signed.

    Creators chosen on fit and checked before you pay.

  • Content production

    Photography, short video, carousels and captions produced in Arabic and English to a monthly calendar. Shoots are batched so one day produces enough material for several weeks of posts.

    A steady flow of content that looks like your brand.

  • Community management

    Comments and direct messages answered in the customer's language, with sales enquiries passed to your team the same day. Replies follow agreed tone and escalation rules, in Arabic and English.

    Fewer leads lost in an unanswered inbox.

  • Tracking and reporting

    WhatsApp clicks, forms, calls and purchases tied back to channel, campaign and post in one monthly report. Enquiries are traced back to the post or ad that started them wherever the platform allows.

    You see which channel pays its way.

  • Channel planning

    A short written plan that gives each platform one job, one audience and one measure. We review it every quarter and drop channels that are not earning their place.

    Every channel has a reason to exist.

Who this is for

Three situations that bring brands to us for social.

Social media problems in the UAE tend to look alike: activity without enquiries, too many channels for the team, or paid and organic pulling in different directions. Here is how we handle each.
01

Plenty of posting, very few enquiries

Posts go out on schedule and the follower count rises, but WhatsApp stays quiet. We look at the path from post to conversation, add tracked contact routes, and shift content towards the questions buyers actually ask. We often find that a few post types already drive most of the messages, and those get more space in the calendar.

Measure conversations before adding more posts.

02

Five channels and a team of one

A marketing manager trying to keep Instagram, TikTok, LinkedIn, Facebook and X alive at once. We pick the channels that suit your buyers, pause the rest, and take production off your team's plate. Dropping a channel is a perfectly good outcome if it frees time to do the remaining ones properly.

Fewer channels, done properly.

03

Paid and organic run by different people

An agency runs ads while someone in house posts, and neither sees the other's results. We bring both under one calendar and one report, so the posts that work organically become the ads. One calendar and one report means organic posts can warm up the audience that paid campaigns later target.

One plan, one set of numbers.

Four steps from channel choice to monthly review.

  1. 01ChooseAudience, competitors and current accounts reviewed, then two or three channels chosen with a clear job for each. We also agree who approves content and how quickly, since that sets the pace for everything else.
  2. 02Set upProfiles, ad accounts, pixels, WhatsApp links and reporting connected before any spend. Tracked WhatsApp links, pixel events and a shared inbox are tested before the first post goes out.
  3. 03RunContent produced and published to a bilingual calendar, with paid campaigns behind the strongest posts. Posting, community replies and paid campaigns run from one calendar that you can see at any time.
  4. 04ReviewA monthly review of enquiries by channel, with budget and content moved to what is working. Each month we cut what is not working and put more effort behind the posts and ads that bring enquiries.

Technology

What we build this with.

Tracking that ties every chat, form and sale back to the channel that produced it.

01Tracking and reporting

  • Meta Pixel
  • Google Tag Manager
  • GA4
  • Looker Studio

Questions people ask before hiring a social media team.

Usually two or three, chosen by where your buyers are and how they contact you.

Consumer brands often lead with Instagram and TikTok, B2B firms with LinkedIn, and many service businesses get most enquiries from Meta ads that open WhatsApp. We look at your audience, your competitors and your team's capacity before recommending a mix, and we will tell you if a channel is not worth the effort.

Services that usually go with this one.

Digital marketing and SEOSearch, paid media and tracking under one plan.Facebook and Instagram marketingMeta campaigns built around WhatsApp conversations.Content marketingBilingual guides and articles that feed your social calendar.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews