Find out where your website or app loses people, and what to fix first.

A UX audit is useful when you can see a problem in the numbers but not the cause: people abandon a booking flow, sign ups stall, support calls keep asking the same question, or an app gets poor reviews. Rather than redesigning everything, an audit finds the specific places where people struggle and ranks them by how much they cost you.

Testing with the right people matters in the UAE. Your users may switch between Arabic and English, use a mix of iPhone and Android devices, and arrive from WhatsApp links, Google and social apps. We recruit participants who match your real audience, run sessions in the language they prefer, and pay particular attention to Arabic interfaces, where mirrored layouts, mixed direction text and numerals often cause errors that English testing would never reveal.

Common issues we find here are practical rather than abstract. Phone fields reject UAE numbers in the format people type them. Address forms assume street numbers when people think in buildings and communities. Emirates ID or document upload steps fail on mobile. Payment pages time out. Each of these quietly removes customers, and each is usually inexpensive to fix once identified.

Accessibility is part of every audit. We review against the WCAG 2.2 guidelines, checking contrast, keyboard use, screen reader labels and how the Arabic version behaves with assistive technology. Some government related and public sector projects carry their own accessibility expectations, so we suggest confirming the standard that applies with your client or regulator. Where analytics are available, we review GA4 funnels alongside the qualitative findings so every recommendation is backed by evidence.

To get the most from an audit, prepare a few things in advance. Share the business questions you most want answered, access to analytics and any session recordings, recent support tickets or app store reviews, and previous research if it exists. Tell us about technical constraints, such as a payment provider or a government integration you cannot change, so recommendations stay realistic. A common mistake is to scope an audit across every page at once; focusing on the two or three journeys that matter most to revenue or operations usually produces findings you can act on sooner.

An audit is only valuable if its findings reach the backlog. We write recommendations in a form your developers and product owners can use, each with the evidence behind it, the screens affected and a rough sense of effort. Where your marketing team runs paid campaigns, we look at how landing pages hand over to the product, so problems in the product are not wrongly blamed on the ads. If you work with an outside development partner, we are happy to present to them directly, because fixes land faster when the people building them heard the reasoning first hand.

Our researchers and designers are part of a team of 80+ across Dubai, Riyadh and Karachi, with more than 200 projects delivered across the UAE and the US. Findings are presented in person at our Dubai Silicon Oasis office or by video, with your product and development teams in the room.