Services · Digital marketing and SEO · Digital marketing agency in Dubai

A full service marketing team on retainer, with one plan and one number to watch.

Q: Who will actually work on our account?

A named account lead plus specialists for each channel you retain us for. Your account lead is your main contact and is accountable for results. Behind them sit specialists in paid search, paid social, SEO, content and analytics, drawn from our team of 80+ across Dubai, Riyadh and Karachi. You meet the core team during onboarding, and we tell you in advance if anyone on the account changes.

Q: How do you decide how to split our budget across channels?

From your goals, your market and cost per lead data, with your approval each month. At the start we recommend a split based on how your customers search and buy, and how aware they already are of you. After the first months, real cost per lead and lead quality by channel drive the decisions. We show the recommended split with reasons at each planning meeting, and nothing moves without your sign off.

Q: We already have a marketing manager. Do we still need an agency?

Often yes, as long as roles are clear from the start. Your marketer usually knows the brand, the products and internal politics better than any agency could. What they often lack is time and specialist depth across several ad platforms, SEO and analytics. We agree who approves what, who talks to sales and who owns which channel, and run a weekly check in so the two teams work as one.

Q: What does the monthly report show?

Cost per lead and lead quality by channel, with commentary on what changed. The report leads with total leads, cost per lead and the share your sales team rated as qualified, then breaks those down by channel and campaign. Impressions and clicks appear as supporting detail. Each report includes written commentary on what worked, what did not and what we propose for next month, and it is reviewed in the planning meeting.

Q: How long should we commit to a retainer?

Long enough to see the pattern, usually at least three months. The first month is mostly foundations, and paid campaigns need several weeks of data before decisions become reliable. SEO takes longer still. A three month initial term lets you judge the work on real results. After that, most clients move to a rolling arrangement with a notice period, and you always keep your accounts and data.

Q: How quickly do you respond during the month?

Within the working day for most requests, faster for urgent campaign issues. Day to day requests go to your account lead by email or a shared WhatsApp group, and we agree response times during onboarding. Urgent matters, such as a broken landing page or a disapproved ad during a promotion, are handled the same day. We also plan around Ramadan working hours and public holidays so campaigns are not left unattended.

Q: How do you plan around Ramadan and the summer?

By building the UAE calendar into the plan months ahead. Demand, ad costs and browsing hours shift during Ramadan, around Eid, through the summer and again in the fourth quarter. We plan creative, budgets and offers for these periods in advance, adjust ad schedules to evening and late night browsing during Ramadan where relevant, and prepare Arabic and English messaging that suits the season rather than reusing generic ads.

Q: Can we start with only some channels?

Yes, many retainers start with paid media and grow from there. A common route is to begin with Google Ads and Meta, where results show quickest, then add SEO, content or email once tracking and reporting are trusted. Because the account team and reporting stay the same, adding a channel later is simple and does not require a new onboarding. We will tell you honestly which channel to add next.

What it is actually like to retain Codeeo as your digital marketing agency in Dubai. This page walks through the onboarding month, who sits on your account team, how the monthly plan and budget split are set, how we report on cost per lead and how we work alongside the marketer you already employ.

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Built for: UAE businesses spending meaningfully on marketing that want one accountable team across search, social, paid ads and the website, rather than several freelancers.
Typical timeline: Onboarding and tracking fixes take the first month. Most clients see a clear picture of cost per lead by channel by the end of month two.
What you own: Every ad account, analytics property, social page, creative file and report, registered to your company with us as users.
Rated: 4.7 / 5 from 23 Google reviews

In short

Most UAE businesses that look for a full service digital marketing agency have tried something else first. Often it is a freelancer for social media, another for Google Ads and a web developer who also does SEO when asked. Each one reports on their own channel, nobody owns the overall number, and the owner ends up acting as the project manager. Retaining an agency is meant to fix that: one team, one plan, one person accountable for whether marketing is producing enquiries at a cost the business can live with.

The first month is mostly foundations, and it is worth knowing that before you sign. We audit your ad accounts, analytics, website and CRM, check that WhatsApp chats, calls and forms are tracked to their source, and fix what is broken. We interview your sales team about which leads turn into customers, because that changes what we optimise for. Campaigns that are working keep running during this period; we do not switch everything off to start again.

From the second month, work runs on a monthly cycle. Near the start of each month we meet to review the previous month's leads, cost per lead and lead quality, then agree the plan for the coming weeks: which campaigns get more budget, which content goes out, what gets tested on the website. The UAE calendar shapes those plans more than many expect. Ramadan, Eid, the summer slowdown, back to school in late August and the busy fourth quarter all shift demand, and the plan is set with them in mind.

Budget allocation is a recommendation you approve, not a decision we make alone. A new business with little brand awareness usually leans towards search ads and Meta campaigns aimed at people already looking. A business with strong word of mouth may gain more from SEO, Google Business Profile work and retargeting. We show the split, the reasoning and the cost per lead by channel each month, and move money between channels when the numbers justify it.

Many of our clients already employ a marketer, and a retainer should make that person more effective, not replace them. Your marketer usually owns brand, content approvals, events and internal priorities, while we handle the specialist channel work, tracking and reporting. We agree at the start who approves ads, who replies to comments and who speaks to sales, so nothing falls between the two teams.

All ad, analytics and social accounts stay registered to your company, with us added as users. Codeeo is based in Dubai Silicon Oasis with a team of 80+ across Dubai, Riyadh and Karachi, rated 4.7 from 23 Google reviews, and monthly reviews can happen at our office, at yours or on a video call.

200+ companies servedFrom a first store to an ADX listed developer

What you get

What a retained agency actually takes off your desk.

A retainer is not a list of channels. It is a working relationship with a defined team, a calendar of meetings and reports, and clear rules about budget and approvals. These are the pieces you get when you retain Codeeo as your digital marketing agency in Dubai.

Explain your project

Onboarding month
A structured first month covering account audits, tracking fixes, CRM connection, sales team interviews and a written ninety day plan. Live campaigns keep running while foundations are repaired.
A clean starting point instead of guesswork about what works.
Named account team
An account lead who owns your results, supported by specialists in paid search, paid social, SEO, content and analytics. You always know who to message and who answers for the numbers.
One person accountable, with specialists behind them.
Monthly planning meeting
A fixed meeting each month to review last month and agree next month: budgets, campaigns, content, tests and website changes, set against the UAE seasonal calendar.
A plan you agreed to, written down before the month starts.
Budget allocation across channels
A recommended split of media budget across Google Ads, Meta, LinkedIn, TikTok and SEO work, shown with reasoning and moved when cost per lead data supports it. Nothing is reallocated without your approval.
Money goes where enquiries are cheapest, not where habit puts it.
Lead tracking and CRM link
WhatsApp clicks, calls, forms and chat enquiries tagged by source and passed to your CRM, so leads can be followed through to customers. Tracking is checked monthly, not set once and forgotten.
Every lead has a known source and cost.
Cost per lead reporting
A monthly report built around cost per lead and lead quality by channel and campaign, with clicks and impressions kept as supporting detail. Written commentary explains what changed and why.
Reports that answer whether marketing paid for itself.
Creative and content production
Ad creative, landing page copy, social posts and articles in English and Arabic, produced on the monthly plan and approved by you or your marketer before going live.
A steady flow of creative without hiring a studio.
Working with your in house marketer
A clear split of responsibilities, shared calendars and a weekly check in with your marketer, so their time goes on brand and priorities while we handle channel execution.
Your marketer gains a team instead of a competitor.

Who this is for

Three businesses that tend to retain an agency.

A full service retainer is not right for everyone. These are the three situations where we see it work best, and what we usually focus on first in each.

An owner managing several freelancers

Social, ads and SEO are each handled by a different person, reports never agree and you spend evenings coordinating them. We consolidate the work under one account team, align tracking so every channel reports against the same lead data, and take the coordination off your plate.

Consolidate first, then optimise.

A company with one marketer stretched thin

Your marketer is responsible for events, brand, content, social and paid ads, and none get full attention. We take on the specialist channel work and reporting, agree a clean split of roles, and give your marketer a team to lean on without adding headcount.

Support the person you already trust.

A growing business entering a new emirate or audience

You are opening in Abu Dhabi, adding an Arabic audience or launching a new service line, and the current marketing was built for something smaller. We plan the expansion month by month, test new channels with controlled budgets and report each new audience separately.

Test the new market before scaling spend.

What the first months of a retainer look like.

01OnboardMonth one: audits, tracking repairs, CRM connection, sales interviews and a ninety day plan. Existing campaigns that work keep running.
02PlanA monthly planning meeting sets budgets, campaigns, content and tests against the seasonal calendar, with every decision written down and approved by you.
03RunCampaigns, content and website changes delivered through the month, with weekly check ins on spend and lead flow and quick action when something underperforms.
04ReportA monthly cost per lead report by channel, with lead quality feedback from your sales team, feeding straight into the next planning meeting.

How we work together

Three shapes of retainer.

Retainers are scoped by the channels and volume of work involved rather than by hours. Some clients start with a three month trial retainer before committing longer, others retain us for paid media only and add SEO and content later. Media spend is always paid by you directly to the platforms.

Fixed scope

A defined build with a deadline

We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.

Written scope and acceptance criteria
Fixed price and delivery date
Weekly build on a URL you can open
30 days of fixes after launch

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Dedicated team

A product that keeps evolving

Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.

Senior engineers, not a rotating bench
Your tools, your repo, your process
Monthly, cancel with 30 days notice
A lead who answers for the team

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Retainer

Something live that needs looking after

A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.

Agreed response times
Monitoring and dependency updates
A monthly report of what changed and why
Priority access to the same team that built it

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Technology

What we build this with.

The measurement stack behind the monthly report, set up in your own accounts.

01Tracking and reporting

GA4
Google Tag Manager
Meta Pixel
Search Console
Looker Studio

Questions people ask before retaining a digital marketing agency.

What happens in the first month of a retainer?

Audits, tracking repairs, CRM connection, sales interviews and a written plan.

We review your ad accounts, analytics, website and CRM, fix any broken tracking for WhatsApp, calls and forms, and talk to your sales team about which leads become customers. Campaigns that are working keep running. By the end of the month you receive a ninety day plan with priorities, budget recommendations and the measures we will report against.

Who will actually work on our account?

How do you decide how to split our budget across channels?

We already have a marketing manager. Do we still need an agency?

What does the monthly report show?

How long should we commit to a retainer?

How quickly do you respond during the month?

How do you plan around Ramadan and the summer?

Can we start with only some channels?

Services that usually go with this one.

Digital marketing and SEOThe full set of channels and measurement behind our marketing work.Pay per click advertisingGoogle Ads and paid search managed against cost per lead.Social media marketingOrganic and paid social for UAE audiences in English and Arabic.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews

A full service marketing team on retainer, with one plan and one number to watch.

What a retained agency actually takes off your desk.

Onboarding month

Named account team

Monthly planning meeting

Budget allocation across channels

Lead tracking and CRM link→

Cost per lead reporting

Creative and content production

Working with your in house marketer

Three businesses that tend to retain an agency.

An owner managing several freelancers

A company with one marketer stretched thin

A growing business entering a new emirate or audience

What the first months of a retainer look like.

Three shapes of retainer.

Fixed scope

Dedicated team

Retainer

What we build this with.

Questions people ask before retaining a digital marketing agency.

Services that usually go with this one.

Tell us what the business needs. We will tell you what to build first.

Lead tracking and CRM link