Services · Ecommerce development · Customer loyalty subscription sites
Codeeo handles customer loyalty subscription website development in Dubai for companies that sell loyalty, rewards and digital stamp card software to cafés, salons, gyms and retailers. We build the pricing pages, sign up, recurring billing, VAT invoices and the self serve account area, so a merchant can choose a plan, pay by card and start enrolling their own shoppers without waiting for a sales call.
This page is about the commercial site that sells and bills your product. The loyalty engine, the points rules and the shopper wallet stay in your platform; we connect the billing site to it so plan limits, add ons and suspensions always follow what each merchant has actually paid for.
200+ companies servedFrom a first store to an ADX listed developer
What the subscription site covers
Merchants in Dubai buy loyalty software much as they buy a point of sale system: they compare plans, check that it works with the till they already use, and want to know exactly what happens when they open a second branch. A café in Jumeirah with one counter and a retail group with outlets in several malls need very different plans, and both expect to sign up in English or Arabic and receive a proper tax invoice the same day.
The site therefore does three jobs. It explains the product and the plans clearly enough that a small owner can buy without a demo. It runs recurring billing accurately, including mid cycle upgrades and declined cards. And it tells your loyalty platform what each merchant is entitled to, so limits on locations, members or campaigns are enforced automatically rather than by someone checking a spreadsheet. These are the parts we build, in the order a merchant meets them.
Plans described by what a merchant actually counts: branches, active members, campaigns per month or WhatsApp and SMS messages included. A comparison table, plain answers on what each limit means, and a short questionnaire that suggests a plan from the number of outlets. Plans are managed from the admin, so your team adjusts one without a developer.
Merchants pick the right plan without booking a call first.
Account creation captures the trade name, emirate, number of branches and the point of sale or ecommerce platform the merchant runs. Onboarding steps follow straight after payment: upload a logo, set the earn rule, invite staff. Where you offer a trial as part of your product, the site converts it to a paid plan without a second sign up.
A new merchant goes from interest to a live programme in one sitting.
Monthly and annual billing on a subscription engine such as Stripe Billing or Chargebee, with cards, Apple Pay and saved payment methods. When a merchant adds a branch or upgrades mid cycle, the charge is prorated and shown before they confirm. Downgrades take effect at the next renewal, so nobody loses features they have already paid for.
Plan changes bill correctly without manual credit notes.
A failed renewal starts a sequence: an automatic retry, an email and WhatsApp reminder with a secure link to update the card, and a grace period you define. Only after that does the account move to restricted mode, where shoppers can still redeem rewards they have earned but the merchant cannot launch new campaigns.
Expired cards stop costing you merchants, and their shoppers are never caught in the middle.
Tax invoices that carry the details the Federal Tax Authority expects, including your TRN, the merchant's TRN where they are registered and VAT shown clearly. Customers outside the UAE are treated by the rules your tax adviser confirms. Invoice data is structured so it can feed the e-invoicing system the UAE is introducing, rather than being retrofitted later.
Finance teams on both sides receive invoices they can file.
A portal where the merchant sees the current plan, usage against limits, the next renewal, past invoices and payment methods. They can add branches, buy message bundles, switch to annual billing or cancel, with every change confirmed on screen and by email. Group accounts can put billing with head office while branch managers see only their own outlet.
Your support inbox stops filling up with plan change requests.
When a payment succeeds, fails or a plan changes, the billing site sends an event to your loyalty platform through its API or webhooks. The platform then raises or lowers limits on branches, members and campaigns. Every event is logged, so a disputed limit can be traced back to the exact payment that set it.
What a merchant can use always matches what they pay for.
Arabic and English pages written for people who run shops rather than for software buyers: what a digital stamp card does, how points work at the till, how shoppers join by scanning a code at the counter. Right to left layouts are designed properly, and billing emails and invoices are available in both languages.
Owners across Dubai understand the product before they pay for it.
A dashboard for recurring revenue, new and lost merchants, plan mix, upgrades and recovered payments, filtered by emirate or sales channel. Figures come straight from the billing engine rather than a spreadsheet, so your finance lead and your head of sales read the same numbers when they plan the next quarter.
You see which plans grow and which ones merchants leave.
Who this is for
Customer loyalty SaaS website development in Dubai usually starts from one of four positions. Some teams have a working product and still sell it by invoice and bank transfer; others have outgrown a payment link and a shared sheet of renewal dates. The common thread is a product ready to sell at volume and a billing process that cannot keep pace. If the loyalty engine itself still needs building, we scope that separately as custom software before the commercial site.
You won your first merchants through meetings in Business Bay and send invoices by email each month. That works for a few accounts and breaks at a few dozen. We set up plans, card billing, automatic tax invoices and a portal, then move existing merchants onto the new billing with their renewal dates kept, so nobody is charged twice or skipped. Merchants who prefer bank transfer can stay on invoice billing, tracked in the same system so their renewals are followed up the same way.
Migrating existing merchants is planned before launch, not after.
Groups with outlets in Dubai Mall, Mall of the Emirates and neighbourhood community centres buy differently from single shops. They need one contract, consolidated invoices, purchase order references and billing by branch. We add account hierarchies, per branch add ons and an enterprise plan your sales team quotes from the admin, while the portal still handles usage and renewals. Annual commitments and agreed renewal dates live in the billing engine instead of a sales manager's inbox.
Enterprise and self serve plans run on the same billing engine.
Your product installs as an app on a point of sale or ecommerce platform, so some merchants buy there and others buy direct. We design the site so both routes land in one merchant record, show which channel bills each account, and stop a merchant being charged twice when they install from an app store after paying on your site. Support staff see the billing source on every account before they promise anyone a refund.
One merchant record, whichever channel they bought through.
Some Dubai marketing agencies run loyalty programmes for their clients and want a monthly product with the software included. We build plans that bundle the platform licence with campaign management hours, bill both on one invoice, and give the agency a reseller view of every client account, renewal and usage figure. Clients see the agency's brand in the portal, and the agency decides which plan changes clients may make themselves and which need its approval.
Service and software billed together, tracked separately.
How we work together
Most loyalty software companies take a fixed scope build for the site, portal and billing, then a monthly retainer to add plans, payment methods and reports as the product grows. Because our team is based in Dubai, discovery workshops can run in person with your founders, finance lead and head of sales in one room, which is usually the quickest way to settle a pricing model everyone agrees on. Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ across Dubai, Riyadh and Karachi.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Next.js or a similar framework for the marketing and pricing pages, a subscription engine such as Stripe Billing or Chargebee, a payment gateway that supports recurring charges in the UAE, and a headless CMS your marketing team edits directly. Each choice is confirmed against your platform's API in discovery.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on plan complexity, migration and the platform connection.
A site with a few self serve plans, card billing and a merchant portal is the lightest scope. Timelines lengthen with enterprise account hierarchies, several billing currencies, app store channels and the number of existing merchants to migrate. The connection to your loyalty platform matters too: a clean API with webhooks is quicker to integrate than a platform that needs new endpoints. We give you a written timeline after discovery, once each of these is known, and we do not commit to dates before then.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
Get in touchPROVEN RESULTS
React
Next.js
TypeScript
Node.js
Laravel
WordPress
Shopify Plus
WooCommerce
BigCommerce
PostgreSQL
MySQL
MongoDB
AWS
Azure
Docker
GA4
Google Tag Manager
Search Console
Meta Pixel
Looker Studio