Services · Ecommerce development · Financial product marketplaces
Codeeo handles financial product marketplace website development in Dubai for licensed insurance brokers, mortgage and loan intermediaries, advisory firms and fintech operators. We build the platform that onboards and verifies providers, publishes their products in comparable listings, collects applications with consent, charges for paid services such as advice sessions or policy processing, and settles commission and payouts. It is designed around CBUAE rules, the UAE PDPL and the licence your business actually holds.
The marketplace is the commercial engine: who can list, what they pay or earn, how a customer pays for a service, and what happens when something goes wrong. We build it for operators who are licensed or partnered with licensed providers, never as a way around that requirement.
200+ companies servedFrom a first store to an ADX listed developer
What the marketplace covers
A financial marketplace has two sets of customers. Residents and businesses in Dubai want to compare car insurance, health cover, personal loans, credit cards, mortgages or business accounts, and then act without filling in the same details five times. Providers, such as insurers, banks, finance companies and independent advisers, want qualified applications, fair placement and accurate commission statements. Between them sits you, the operator, carrying regulatory responsibility for what the platform says and does.
Financial services marketplace platform development in Dubai therefore starts with permissions: what your licence lets you display, recommend, collect and charge for. We design the listings, application flows and payment features inside those limits, and we record every consent and disclosure so a compliance officer or regulator can follow what happened.
Providers apply through a portal, upload their licence details, trade licence and authorised signatory documents, and sign the commercial agreement electronically. Your compliance team reviews each one in a queue, records checks against the CBUAE or DFSA register, and only then lets their products go live.
Only verified, licensed providers appear on the marketplace.
Structured listings for each product type, with the fields that matter: cover limits and exclusions for insurance, profit or interest rate type and tenor for finance, fees and eligibility for cards. Providers update their own data through the portal or an API feed, with changes logged and approved.
Customers compare like with like, not marketing copy.
One application form that adapts to the product, asks for Emirates ID, salary and residency details only when a provider needs them, and records explicit consent before anything is shared. Customers choose which providers receive their application, and see where it has gone.
Applications reach providers complete, with consent on file.
Where your model includes fees paid by customers, such as mortgage advice sessions, policy administration or document preparation, a checkout takes card, Apple Pay or Google Pay through a UAE licensed gateway, issues a VAT tax invoice and confirms the booking or service.
Paid services are bought and invoiced in one step.
A ledger records each referral, application, approval and policy issued, then calculates what each provider owes you or what you owe an adviser under their agreement. Statements are generated monthly, disputes are raised against specific lines, and payouts to advisers run through your bank or payment provider.
Commission is calculated from events, not from spreadsheets.
A complaints flow for customers that logs the issue, assigns an owner, tracks response deadlines and keeps the full record, in line with the consumer protection expectations set by the Central Bank. A separate dispute flow handles disagreements with providers over commission or lead quality.
Every complaint has an owner, a deadline and an audit trail.
Verified reviews from customers who completed an application or bought a service, with moderation rules that stop providers removing criticism and stop competitors posting fakes. Ratings sit beside objective product data, never above it.
Social proof that customers and regulators can trust.
Sorting and featured placement follow rules you publish. Paid placements are labelled, key facts and exclusions are shown before a customer applies, and the version of each disclosure displayed is stored with the application.
Ranking stays explainable if anyone asks how it works.
Each provider sees its own listings, application volumes, approval rates, complaints and commission due, without seeing competitors' data. Your team sees the whole marketplace: which products convert, where applications stall and which providers respond slowly, so commercial conversations start from facts.
Providers stay because they can see what the marketplace delivers.
Customer accounts with two factor sign in, UAE Pass where your onboarding with the programme allows it, role based admin access, encryption of personal and financial data, and hosting that meets your data residency obligations.
Sensitive data is protected and every admin action is traceable.
Who this is for
Dubai's financial firms sit under different regulators depending on where they are licensed. Onshore insurance brokers and finance companies answer to the Central Bank of the UAE. Firms in DIFC answer to the DFSA. Securities activity falls under the SCA. The marketplace has to match the model your licence permits, so we confirm that before any financial product marketplace website design in Dubai begins.
Since the Insurance Authority merged into the Central Bank, insurance brokers in the UAE are licensed and supervised by CBUAE, which issued updated brokers regulations in 2024. Comparison sites for car, health, travel and home cover usually operate under a broker licence. We build quote engines that call insurer rating APIs, show cover side by side, and take payment for the policy where your agreements allow.
Check your licence scope with counsel before launch.
Buyers in Dubai Marina, Dubai Hills or Business Bay compare home finance from several banks before committing. The platform collects eligibility details once, matches them against lender criteria, routes applications with consent and tracks each case from pre approval to completion. Paid advice sessions can be booked and paid online, with commission from lenders recorded on completion. Many buyers are expatriates new to UAE home finance, so plain explanations of terms, fees and the steps with the Dubai Land Department help them move from browsing to a real application.
Some marketplaces connect customers with independent financial advisers, tax consultants or wealth planners, who pay a subscription or a commission. We build adviser profiles with verified regulatory status, availability, paid booking, video consultation links and post session reviews, with the platform holding customer payments until the session takes place.
Advisers must hold the right permissions for the advice they give.
Firms licensed by the DFSA or working in a regulatory sandbox need a marketplace that respects their specific permissions and the DIFC Data Protection Law. We design consent, data storage and transfer rules around it, and keep the architecture ready for the open finance services the Central Bank has been introducing. Sandbox participants often need to change flows quickly as the regulator responds, so we keep the components that handle consent and disclosures easy to adjust without rebuilding the rest.
How we work together
Most operators start with a fixed scope first release covering one or two product types, then extend under a retainer as providers and products are added. Fintechs with a longer roadmap often take a dedicated team. Cost is driven by the number of product types and provider integrations, whether customers pay through the platform, how complex commission rules are, Arabic content, and the depth of compliance features your licence requires. We set these out line by line in the proposal so you can decide what belongs in the first release and what can wait for later.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We typically use a Next.js frontend, a Laravel or Node backend with a relational database for the ledger, cloud hosting in a UAE region where your obligations require it, and integrations with gateways, e-signature, CRM and provider APIs. Every component is chosen so your own engineers, or a future partner, can take it over without depending on us.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Licence review, provider integrations and payments set the schedule.
A marketplace with one product type and lead routing to providers is quicker than one that issues policies, takes customer payments and pays advisers. Provider APIs vary widely in quality, and compliance review adds time that should not be squeezed. We agree the scope in discovery, set dates for each stage, and usually launch with a smaller set of providers before adding more. Starting with a few providers who have reliable integrations lets you prove the model and fix the flows while volumes are still manageable.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
Get in touchPROVEN RESULTS
React
Next.js
TypeScript
Node.js
Laravel
WordPress
Shopify Plus
WooCommerce
BigCommerce
PostgreSQL
MySQL
MongoDB
AWS
Azure
Docker
GA4
Google Tag Manager
Search Console
Meta Pixel
Looker Studio