Services · Ecommerce development · Furniture online stores
Codeeo delivers furniture ecommerce website development in Dubai for showrooms, home brands, made to order workshops and outdoor furniture specialists. We build online stores with fabric and finish variants, honest lead times, instalment payments, delivery and assembly slots, and stock that matches the warehouse. A sofa is a large purchase with a long tail of questions. The store has to answer them, take the money safely and hand a clean order to your logistics team.
Furniture checkout fails in particular ways: a customer orders a corner unit that will not fit the service lift, picks a fabric that is out for twelve weeks, or expects next day delivery on a made to order piece. We design the store to catch those problems before payment, not after. The result is fewer failed deliveries and fewer refund requests.
200+ companies servedFrom a first store to an ADX listed developer
What the store includes
Selling furniture online in Dubai is not the same as selling fashion or electronics. Products come in many fabric, colour and size combinations, some are in stock in a warehouse in Dubai Investments Park while others are made to order abroad, and every order needs a delivery crew, often an assembly slot and sometimes a building permit for the service lift. Customers often research for weeks, visit a showroom on Sheikh Zayed Road or in Al Quoz, then buy online late at night. These are the parts of a furniture online store we build so that research, purchase and delivery all line up, managed by your own merchandising and operations staff. Each component can be switched on later if you would rather launch with a smaller first release.
Variants for size, fabric, leg finish and orientation, with swatches, price changes per option and photos that update as the customer chooses. Dimensions are shown in centimetres alongside a packed size, so buyers can check doorways and lifts before ordering.
Fewer orders that arrive and do not fit.
Filters for room, style, material, seat count, width, delivery speed and outdoor suitability, with search that understands Arabic and English terms. Large catalogues load filtered results quickly, without full page reloads. Search terms with no results are logged so merchandisers can add synonyms such as couch, settee and majlis seating.
Shoppers find the right piece in a few taps, even in a big range.
Stock levels and inbound container dates pulled from your ERP or warehouse system, so each variant shows in stock, in transit or made to order with a realistic window. When a fabric runs out, the option hides or switches to pre-order automatically.
Promised dates match what the warehouse can actually do.
Delivery slots by area and day, assembly as a paid or included option, old furniture removal, and questions about floor, lift size and building access. Delivery fees can vary by emirate, product weight or order value, set by your team.
The logistics team receives everything needed to plan the run.
Shop the look pages that group a sofa, coffee table, rug and lamp into one room, with a bundle price and the option to swap single items. Bundles respect each item's stock and lead time, so the set ships together or the customer chooses split delivery at checkout.
Higher basket values without confusing delivery promises.
Card payments with 3D Secure, Apple Pay and Google Pay, deposits for made to order items with the balance charged before dispatch, and Tabby or Tamara instalments where your merchant agreement covers the basket size. Bank transfer for large trade orders is supported with manual confirmation.
High value orders get paid in ways buyers are comfortable with.
Customers book a showroom visit or order fabric swatches by courier from the product page. Requests flow into your CRM, and the store reminds the customer of the products they viewed when they return.
Online browsing and showroom visits feed each other.
A returns portal that applies your policy by product type, separates change of mind from damage, collects photos and schedules collection. Warranty registration and spare part requests sit in the customer account.
After sales cases are handled consistently, with records to prove it.
Prices shown inclusive of VAT, tax invoices issued with your TRN, and order data exported to accounting or your ERP. The order model is prepared for the UAE e-invoicing rollout so later changes are configuration rather than rebuilds.
Finance closes the month from system data, not screenshots.
Separate pricing for interior designers, developers and hospitality buyers, quote requests for bulk quantities, and saved project lists that a designer can share with a client for approval before ordering.
Trade orders run through the same store without exposing retail margins.
Who this is for
The right store depends on how you source and how you deliver. A showroom with containers arriving from Europe and Asia faces different problems from a workshop in Al Quoz that makes every sofa to order, or an outdoor brand whose season runs from autumn into spring. We start from your supply chain and your delivery capacity, then design the catalogue and checkout around them. We also consider who buys: new tenants furnishing a flat in Jumeirah Village Circle in one weekend, villa owners planning a full room over months, and designers buying for clients.
You have a strong showroom and a brochure website, and customers keep asking whether they can buy online. We build a store that mirrors your floor range, syncs stock with your existing system and lets staff place orders for walk-in customers through the same checkout, so online and showroom sales share one order book. Click and collect from the showroom or warehouse is added where it saves a delivery run. Sales staff keep their commission tracking because each assisted order records who served the customer.
Stock sync and staff assisted orders come first.
Every piece is cut and upholstered after the order, so you need deposits, clear production windows and progress updates by email. We build configurators with live pricing, deposit checkout, a production status the customer can check, and balance collection before your crew books the delivery slot. Customers can approve a fabric photo before cutting starts, which cuts disputes later.
Deposits and production status drive the build.
Your buyers furnish terraces, gardens and pool decks in Arabian Ranches, The Springs or Palm Jumeirah villas, and the season peaks in the cooler months. Product pages need material care notes for heat and UV, sets that bundle well, and delivery slots that include assembly on site. Pre-orders for incoming containers help sell before stock lands. Weather resistant materials get their own filter so buyers do not guess.
Seasonal pre-orders and bundles lift order value.
You sell through regional marketplaces and want your own store for margin and customer data. We migrate product data, build a store with your brand and content, and keep marketplace feeds running from the same catalogue, so you are not maintaining two sets of products by hand. Reviews and customer photos carry over where the marketplace allows it.
One catalogue feeds both your store and marketplaces.
How we work together
Most furniture sellers start with a fixed scope build of the store and its core integrations, then keep a monthly retainer for seasonal ranges, campaign pages and checkout improvements. Groups with several brands or a large trade business sometimes take a dedicated team. Codeeo has delivered 200+ projects across the UAE and the US, and we can meet in your showroom to see how staff sell before we design how the store sells. Retainer work usually peaks before the cooler months for outdoor ranges, before White Friday campaigns and around new container arrivals.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Shopify for brands that want a managed platform, WooCommerce for teams already on WordPress, or a headless Next.js store when the catalogue and configurator outgrow both. Payment gateways that serve UAE merchants, with Apple Pay and instalment providers connected. Integrations with Odoo, Microsoft Dynamics or your warehouse tool run through scheduled syncs or webhooks.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Catalogue, variants, checkout, payments, delivery booking and stock sync.
A complete build covers product data and variants, search and filters, a checkout that books delivery and assembly, card, wallet and instalment payments, VAT invoices, returns and an integration with your stock system. Showroom appointments and trade accounts are common additions. We agree in discovery which pieces launch first and which follow once the store is selling. Content such as care guides and room inspiration is planned alongside so the store also earns search traffic.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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