Services · Ecommerce development · HR management subscription sites

Subscription sites that let Dubai HR software companies sell, bill and renew online.

Codeeo delivers HR management subscription website development Dubai software companies use to sell their product without a salesperson on every deal. Buyers compare plans, start on the tier that fits their headcount, pay by card or invoice, and manage seats, upgrades and VAT invoices from their own account. Billing adjusts when a client hires or lets people go, failed payments are chased automatically, and your finance team gets records that match what the FTA expects.

This is the commercial layer around your HR product: pricing, checkout, recurring billing and account management. We connect it to the software you already run rather than rebuilding the product itself.

Built for
HR, payroll, attendance and recruitment software companies selling to employers from Dubai.
Typical timeline
Set in discovery once your plan structure, payment providers and product integration are clear, then confirmed in writing before build.
What you own
The site and billing code, the payment gateway and merchant accounts, the subscriber records and every invoice, all under your company.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What the platform handles

Everything between a pricing page and a renewed annual contract.

HR software is usually priced by employee, by module or both, and that makes billing harder than a single monthly fee. A Dubai trading company might start with forty staff on core HR, add payroll after three months, open a free zone entity in DMCC and double its headcount by the end of the year. Each of those events changes what it owes. If your website cannot handle that on its own, your team ends up issuing manual invoices and credit notes, and customers wait for answers they could have found in their account.

We build the subscription site so those changes happen correctly without anyone touching a spreadsheet. Plans and add-ons are defined once, prices and seats are calculated by the billing engine, VAT is applied according to where the customer is registered, and the product receives a clear signal about what each account may use. Your sales team can still close larger deals by hand, and those contracts sit in the same system as self-serve customers.

Explain your project
  • Pricing and plan comparison pages

    Clear tiers with the modules each includes, per employee or banded pricing shown in a way buyers understand, monthly and annual toggles, and a comparison table that works on a phone. A headcount slider lets a visitor estimate their own cost, which removes the most common reason for booking a sales call.

    Buyers can choose a plan without waiting for a quote.

  • Trials and guided onboarding

    If you decide to offer a trial, the site can start one with or without card details, limit it by days or employee count, and send reminders before it ends. Sign up captures company name, trade licence emirate and size, so the onboarding emails and the first screens in your product match the customer. Trial accounts convert to paid plans in place, so nothing set up during the trial is lost.

    Trial users reach value before the trial runs out.

  • Recurring billing and proration

    Monthly or annual billing with automatic proration when seats or modules change mid cycle. When a customer adds twenty employees in March, the charge for the remainder of the term is calculated and invoiced correctly, and downgrades can apply at renewal so revenue is not lost to accidental clicks.

    Headcount changes bill themselves accurately.

  • Checkout and payment methods

    Card payments and Apple Pay through a gateway licensed to operate in the UAE, plus bank transfer against an invoice for annual contracts. We advise on whether consumer instalment providers such as Tabby or Tamara suit your buyers, since most HR software customers are companies paying from a corporate account. Saved cards are tokenised by the gateway, so renewals run without asking the customer to type details again.

    Each buyer pays in the way their finance team prefers.

  • VAT invoices and e-invoicing readiness

    Tax invoices that show your TRN, the customer's TRN where provided, VAT at the correct rate for their location and the details the FTA requires. We structure invoice data so it can pass to an accredited e-invoicing service provider under the phased rollout the Ministry of Finance has announced for business to business sales.

    Invoices hold up to an FTA review.

  • Dunning and failed payment recovery

    Card expiry reminders, automatic retries on a schedule you set, polite emails to the billing contact and an in product banner before access is limited. Each step is logged, so customer success can see why an account is at risk and step in before it churns.

    Fewer customers lost to an expired card.

  • Self-serve account and billing portal

    Customers update their card, add or remove seats, switch between monthly and annual, download past invoices and change the billing contact without raising a ticket. Permissions separate the HR admin who uses the product from the finance contact who pays for it.

    Your support team stops handling billing tickets.

  • Multi-entity company accounts

    Groups with a mainland company, a free zone entity and perhaps a DIFC branch can hold several entities under one parent account, each with its own TRN, invoice address and seat count, while the group sees a consolidated view of what it pays.

    Group customers buy once and bill each entity correctly.

  • Product entitlements and usage sync

    The billing engine tells your HR application which modules and how many employee records each account may use, through webhooks or an API. Active employee counts flow back for true up at renewal, so what customers pay always matches what they use.

    Access and billing never drift apart.

  • Revenue reporting for founders and finance

    Dashboards for monthly recurring revenue, churn, expansion from seat growth, trial conversion and outstanding invoices, with exports for your accounting system. Numbers come from the billing records, not from estimates in a separate spreadsheet.

    You see the health of the business in one place.

Who this is for

Four HR software businesses this platform suits.

Dubai has a growing group of HR technology companies, from founders in Dubai Internet City and in5 to established payroll vendors adding cloud plans for SMEs. They share a problem: the product is ready to sell online, but the buying and billing process still runs through emails and manual invoices. A typical HR management SaaS website development Dubai brief therefore covers far more than a marketing site. Below are the starting points we see most, and how the subscription platform is shaped for each.

01

A startup moving from pilots to paying customers

You have a handful of companies using the product on informal terms and want to start charging properly. We build a focused first release: a pricing page, checkout, recurring billing and invoices, connected to your product's sign up. It is enough to sell to the next hundred customers without hiring a billing administrator, and it grows with you. Pilot customers can be moved onto paid plans with their history intact, and early adopter pricing can be honoured through coupons rather than special code.

Start with what lets you charge correctly.

02

An established vendor adding a self-serve SME plan

Your enterprise deals run through sales and contracts, but small companies want to sign up today. We add a self-serve tier alongside your existing process, with clear limits on headcount and modules, and a path that hands larger prospects to your sales team instead of letting them buy a plan that does not fit. Self-serve and contract customers share one subscriber database, so reporting covers both and an SME that grows can move to an enterprise agreement without losing its history.

03

A payroll or attendance product priced per employee

Per employee pricing makes proration and true ups essential. We design how counts are measured, when changes are billed, and how customers see their usage, so finance teams in client companies understand every invoice. This is where most billing disputes start, and where careful design saves the most support time.

Clear seat rules prevent most billing disputes.

04

A regional product expanding across the GCC

Customers in Saudi Arabia or Oman bring different tax rules, e-invoicing schemes and payment preferences. We set up tax by billing location, currency display and invoice formats per market, so expansion from Dubai does not mean building a second billing system for every country you enter. Saudi customers, for instance, fall under ZATCA's Fatoora e-invoicing regime, which your adviser will want handled from day one.

How we build an HR subscription platform in Dubai.

  1. 01Pricing and billing workshopA working session at your Dubai office with founders and finance to define plans, add-ons, seat rules, trials, discount approvals and how upgrades and downgrades behave.
  2. 02Payment and tax setupChoice of billing engine and payment gateway, merchant onboarding, VAT logic by customer location and an invoice format reviewed by your accountant.
  3. 03Pricing pages and checkoutDesign and build of plan comparison, headcount calculator, sign up and checkout in English and Arabic, tested on phones and company laptops alike.
  4. 04Product integrationEntitlements, seat counts and account status connected to your HR application through APIs or webhooks, with clearly defined behaviour when a payment fails or an account is suspended.
  5. 05Billing scenario testingEvery scenario tested with real gateway sandboxes: mid cycle upgrades, seat reductions, failed renewals, refunds, credit notes and multi-entity invoices.
  6. 06Launch and revenue reviewGo live, monitor the first billing cycles closely, then tune pricing pages and dunning emails using conversion and churn data from real customers.

Technology

What we build this with.

For HR management subscription platform development Dubai teams can maintain, we usually pair a Next.js front end with a proven subscription billing service and a UAE licensed payment gateway, chosen to match your pricing model. Where off the shelf billing cannot handle your rules, we build the logic in Laravel or Node and document it for your engineers.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions HR software companies ask before selling online.

Pricing complexity and payment onboarding decide most of the schedule.

A simple tiered plan with card payments and standard invoices moves quickly once your gateway account is approved. Per employee pricing with proration, multi-entity accounts, bank transfer and product integration needs more design and testing. Merchant onboarding with a UAE gateway can take time of its own, so we start it early and agree the full schedule in writing during discovery.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews