Services · Website development · Insurance websites
Codeeo provides insurance website development in Dubai for brokers, takaful providers, third party administrators and insurers' local offices. We build clear, bilingual websites that explain cover in plain language, show your regulatory details where buyers look for them, and turn a visitor into a qualified enquiry for motor, health, home, marine or business cover. Your compliance team approves every word through the CMS before it goes live.
This is a website for presence, content, search and enquiries, not a checkout. Quotes are requested, advisers call back and policies are bound through your existing systems. If you want to sell and collect premiums online, that is a different build, and we will tell you so in discovery.
200+ companies servedFrom a first store to an ADX listed developer
What the website can include
People rarely browse insurance for pleasure. A Dubai resident lands on your site because a car registration is due at the RTA, an employer has asked for health cover details, a new villa needs protecting or a trading company has a shipment leaving Jebel Ali. They want to know quickly whether you can help, what information you need and whether you are properly licensed.
A good insurance website answers those questions in the right order. It explains products without jargon, shows licence and complaints information plainly, and asks for enough detail that an adviser can call back with something useful. It also has to rank: buyers search for terms like car insurance in Dubai or group medical for small companies, and your pages should meet them there. The capabilities below are the parts we build most often, and each one is planned with the people who will maintain and approve it.
A clear page for each line you sell, such as motor, individual health, group medical, home contents, travel, marine cargo or professional indemnity. Each page explains who the cover suits, what it typically includes and excludes, which documents the buyer should have ready, and how to start an enquiry, written in plain English and Arabic.
Visitors understand the cover before they talk to you.
Short, line specific forms that capture what an adviser actually needs: vehicle details for motor, member count and ages for group medical, property type and area for home cover. Fields adapt to earlier answers, documents can be attached securely, and nothing asks for more data than the quote requires.
Advisers call back with a real quote, not a list of questions.
A consistent footer and dedicated page showing your licence details from the Central Bank of the UAE, or from the DFSA for firms in DIFC, along with your registered address and company details. We place this where buyers expect it and make it editable only by named compliance users.
Buyers can check you are licensed without searching.
An editorial workflow where marketing drafts a page or article, compliance reviews and approves it, and only then can it publish. Every change is logged with who made it and when, which helps when a regulator or auditor asks what a page said on a given date.
No product wording goes live without sign-off.
Step by step pages explaining how to report a claim for each line, what to do after a motor accident in Dubai, and how to raise a complaint. The complaints page sets out your internal process and timelines and explains the external route to Sanadak, the UAE ombudsman for insurance complaints, with wording your compliance team confirms.
Customers find help fast, and complaints follow a documented path.
For health and group medical lines, a searchable list of network clinics and hospitals by area, from Deira to Dubai Hills, plus a library of policy wordings, tables of benefits and claim forms. Files are versioned so old wordings are archived, not deleted.
Members find a clinic and the right form in one visit.
A complete Arabic version with right to left layouts, not a translated homepage on top of English inner pages. Product terms are agreed in a glossary first, so Arabic and English pages describe cover the same way and legal meaning does not drift between languages.
Arabic speaking buyers get the same clarity as English speaking ones.
Enquiries go into your CRM, whether that is Dynamics 365, Salesforce, Zoho or another system, tagged by product line and routed to the right adviser. WhatsApp and call buttons connect to your business numbers, with conversations logged against the enquiry where your tools allow.
Every lead has an owner and a response time you can measure.
Technical SEO, financial service schema, location pages for your Dubai office and local search work on your Business Profile. We plan guide content around real questions buyers ask, such as what a Dubai health policy must cover for a visa, and keep it accurate with review dates.
Your pages appear when Dubai buyers search for cover.
A section for HR managers and business owners buying group medical, workers' compensation or property cover for a company. It explains what a broker needs for a group quote, such as a census of members and the current policy schedule, offers a secure upload for those files and routes the request to your corporate team rather than retail advisers.
Corporate enquiries reach the right team with the files attached.
Who this is for
Insurance firms in Dubai range from a two partner brokerage in Business Bay to a regional TPA serving thousands of employers. Their websites share some needs, such as licence disclosure, clear product pages and Arabic, but the main job of the site differs a lot. A broker needs leads; a TPA needs members to find forms and clinics; an insurer's local office needs to support its broker network. We agree that main job first, then design everything around it, rather than starting with a homepage and hoping the rest follows.
Brokers compete on advice and service, and their website is often the first proof of both. We build broker sites that explain which lines you place, show your licence clearly, publish useful guides for SMEs and individuals, and turn visitors into structured quote requests. Content is written so a business owner in Al Quoz or a family in Mirdif can understand it without calling first. We also add adviser profiles with their specialisms, because many buyers want to know who will look after them before they share personal details.
Lead quality matters more than lead volume.
Takaful buyers often want to understand how the model differs from conventional cover before they enquire. We give takaful sites explanatory content on contributions, the participants' fund and Sharia supervision, written with your Sharia and compliance teams, alongside the usual product and enquiry pages in Arabic and English. Product pages then show which plans are available for individuals, families and companies, so visitors can move from understanding to enquiry without a phone call.
Explaining the model is part of the sale.
For a TPA, the website serves members, providers and HR teams more than new buyers. We focus on a fast network search, claim and pre-approval guidance, provider resources and clear contact routes, plus a login link to whatever member or provider portal you already run. Provider pages can also carry claim submission guidance and contact routes for clinics across Dubai, which cuts the calls your operations team handles each day.
Members need answers, not marketing.
An insurer or reinsurer with a regional office in DIFC may need a site that supports brokers and corporate clients rather than retail buyers. We build appetite pages, broker resources, document libraries and people pages for underwriters, with disclosures that match the firm's regulator and nothing that looks like direct retail selling. Access to certain documents can sit behind a simple broker login if your distribution team prefers to share them only with appointed partners.
Audience is brokers and corporates, not consumers.
How we work together
Most firms start with a fixed scope project covering discovery, content structure, design, build and launch, with every deliverable written down. Afterwards, many keep a monthly retainer for new product pages, SEO content, regulatory wording updates and CRM changes. Cost is driven mainly by the number of product lines, whether full Arabic is needed, the depth of CRM integration, how complex the approval workflow is and how much content we write versus content you supply.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We build insurance sites on WordPress with a hardened setup, or on a headless CMS with Next.js where security reviews or performance call for it. Hosting location, backups, access control and monitoring are agreed with your IT and compliance teams before build. Security headers, a web application firewall and regular patching are part of the build, not extras added after an audit.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Licence disclosure, accurate product wording, complaints routes and data protection.
Insurance in the UAE is regulated by the Central Bank of the UAE, and firms in DIFC fall under the DFSA. Your website should show licence details clearly, describe cover accurately without overpromising, explain how to complain and handle personal data under the UAE PDPL or DIFC data protection law as applicable. We build the structure for all of this, and your compliance team or legal adviser confirms the final wording before anything is published.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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