Services · Mobile app development · Customer loyalty apps
Codeeo handles loyalty app development in Dubai for retailers, restaurant groups, cafés and mall brands. We build the member app, the cashier flow and the admin console as one product, so points are earned at the till, balances update while the receipt prints, and offers reach members in Arabic or English without a plastic card in sight.
A loyalty programme only pays off when members can join in seconds and staff can scan without slowing the queue. That is where most of our design effort goes, long before anyone talks about badges or tiers. We also plan for the mix of residents and visitors you serve, because a tourist who earns once in a Dubai mall needs a very different welcome from a neighbour who buys coffee every morning.
200+ companies servedFrom a first store to an ADX listed developer
Inside a Dubai loyalty app
Dubai shoppers carry plenty of loyalty schemes already. Yours has to earn its spot on the home screen by being faster and more generous in feel than the card in their purse. That means sign up with a mobile number, a member code that scans in poor mall lighting, and a balance people trust because it matches the receipt.
Behind that, the business needs control: which outlets award points, which products are excluded, when a promotion runs and how much it costs. We design the earning and burning rules with your finance team first, then shape the member screens around them, so marketing can launch a weekend campaign without a developer and without breaking the numbers.
Registration with a UAE mobile number and a one time code, optional birthday and preferred outlet, and a clear choice about marketing messages recorded at the moment of joining. Tourists can sign up with an international number and still earn on the same visit.
New members join at the counter in under a minute.
A rotating QR or barcode that cashiers scan from the POS, or a receipt code members enter later. Rules cover base rates, category multipliers, excluded items and caps, all set from the console rather than hard coded.
Points land on the account before the customer leaves the shop.
Free drinks, vouchers, partner perks and percentage discounts, each with stock limits, validity dates and outlet rules. Redemption produces a single use code so a screenshot cannot be reused at another branch.
Rewards cost what finance planned, with no leakage.
An Apple Wallet and Google Wallet pass that shows the member code and live balance for people who will never install another app. The pass updates when points change and can carry a store location prompt.
Members without the app still earn and redeem.
Silver, gold and similar levels based on spend or visits over a rolling period, with clear rules about how to qualify and when status resets. Members see exactly what they still need to move up a tier.
Regulars have a visible reason to choose your brand again.
Push notifications, in app inbox and optional SMS or email, sent only to members who agreed to receive them. Segments by outlet, spend band, language and last visit let you target a slow Tuesday at one branch.
Offers reach the people who asked for them, in their language.
A simpler mechanic for cafés and quick service brands: buy nine, the tenth is free, tracked digitally per member and per drink type. It runs alongside points, or replaces them for brands that prefer it.
A familiar habit loop without paper cards.
Codes that reward both the member and the friend they bring, with fraud checks on device and phone number. Partner earning lets a sister brand or co tenant award your points under agreed terms.
Growth that comes from members, tracked and controlled.
Points expire on a rule you choose, with reminders sent to members a few weeks before a balance lapses. Support staff can search a member by phone number, see every earn and burn, and issue a goodwill adjustment that is logged with their name and a reason, so a complaint at the counter is settled while the customer is still there.
Disputes are resolved from the ledger, not from memory.
A web console for marketing, finance and outlet managers with role based access. It shows active members, points liability, redemption rates by outlet and campaign response, with exports for your accountants.
Every team sees the programme numbers that matter to them.
Who we build for
The right programme for a single café in Al Quoz looks nothing like one for a fashion group with branches in Dubai Mall, Mall of the Emirates and Dubai Festival City. Before we scope anything, we look at how often customers return, how many outlets share the points and which tills need to talk to the app. These are the four situations we see most.
We also ask early who will run the programme day to day. A loyalty app with nobody in marketing to refresh rewards goes quiet within months, so part of scoping is agreeing who owns campaigns, who answers member queries and how often the reward list changes.
You run a burger brand in JBR, a coffee concept in Business Bay and a dessert kiosk in a mall food court. Members should earn across all three with one account, while each concept keeps its own rewards. We set up a shared wallet with brand level rules, and connect each concept's POS so cashiers scan the same way everywhere. Delivery orders placed through your own channel can earn too, where your ordering system exposes the data.
One account across concepts is usually the first thing members ask for.
Your current scheme lives on a card and a spreadsheet, and nobody knows how many points are outstanding. We migrate existing members by phone number, carry over balances after reconciliation, and give the store team a short period where both card and app are accepted. Finance gets a liability figure they can finally trust.
Migration rules are agreed and tested before the old cards stop working.
Much of your year turns on Dubai Shopping Festival, Dubai Summer Surprises, Ramadan and Eid. You need double points weekends, limited rewards and countdowns that marketing can switch on in an afternoon. We build the campaign tools around those peaks and load test the earning service before the busy weeks arrive. Ramadan campaigns get their own care: evening timings for push messages, iftar and suhoor offers for restaurants, and copy written in Arabic first rather than translated at the last minute.
Salons, car wash chains, gyms and laundries live on frequency rather than basket size. A visit based model, with a reward after a set number of appointments and reminders when a regular has not been in for a while, often suits better than points. We connect it to your booking system so visits are counted automatically, not by a receptionist ticking a box. Members see their visit count after each appointment, which tends to prompt the next booking before they leave.
Working with us
Most brands begin with a fixed scope first release covering sign up, earning, redemption and the console, then keep a monthly retainer for campaigns and new outlets. Groups planning a programme across many concepts sometimes take a dedicated team that sits with their marketing department. As Dubai based loyalty app developers, we can run the programme workshops at your office and visit a pilot branch to watch the till flow in person.
Whichever model you pick, you get a named lead, a shared backlog you can read at any time and a demo of working software at the end of every sprint, so the programme you see in testing is the one your cashiers will use.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Native or cross platform member apps, a web console, and a transactional ledger designed for many small writes at peak hours, such as a Friday evening in a busy food court. POS links use the vendor's API or a lightweight connector at the till, chosen once we know your hardware, and wallet passes are issued through the Apple and Google pass services.
01Mobile
02Data and cloud
03Marketing and tracking
A member app, a cashier scan flow, a rules engine and an admin console.
The member side covers sign up, a scannable code, balance, rewards and offers in Arabic and English. The store side covers how cashiers award and redeem points without slowing the queue. The business side is a console where marketing builds campaigns and finance tracks liability. Integrations with your POS and any ordering platform tie the three together, and they usually decide the shape of the build more than the app screens do.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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