Services · Artificial intelligence · Sports AI agents

Agents for fans, academies and the analysis room.

Q: How reliable is video tagging?

It varies with camera angle and footage quality, so we test on yours. Computer vision models make mistakes, especially in crowded scenes or with poor footage. We compare tagging with your analysts' own work during the trial, and analysts correct tags in the review tool. The model is retrained on those corrections.

Q: What about children's data in the academy?

Academy data is handled under the UAE Personal Data Protection Law, with parental consent. We collect only the details each booking needs, record parental consent and limit who can see player records. Data stays in your systems. Retention periods are agreed with you and your safeguarding lead.

Q: Does it work with our ticketing platform?

Usually, through its API. We connect to ticketing, membership and CRM platforms through their supported interfaces. Where a platform has no API, the agent answers from published information and passes actions to your box office. We agree the approach with your IT team.

Q: Will scouting reports replace our scouts?

No. They save scouts writing time. The agent drafts from what scouts observed and the data you hold. Judgement on a player stays with your scouts and coaches. Every report is edited and signed off by a person.

Q: Will the fan agent reply in public?

Only within rules your media team sets. By default the agent handles private messages and leaves public posts to your media team. Sensitive topics such as injuries, transfers or complaints are passed to staff. Fans can message in English or Arabic and get a reply in the same language.

We build sports AI agents in Dubai for clubs, academies, leagues and venues. They answer fans about tickets and membership, manage academy bookings, tag match video and draft scouting reports for coaches. Your staff spend more time on the sport and the supporters.

Fan facing agents run on WhatsApp, your app and your website, in English and Arabic, while analysis tools sit with your performance team.

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Built for: Professional clubs, academies, leagues and event venues with large fan bases and small operations teams.
Typical timeline: A fan or academy agent usually goes live in six to ten weeks, while video tagging takes longer because it learns from your own footage.
What you own: You own the agents, the trained models, the tagged video data and the fan conversation logs.
Rated: 4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

What you get

Agents for the stands, the academy and the analysis room.

Some agents face supporters and parents, others work behind the scenes with coaches and analysts. Each one has a clear job and a person to hand over to.

Explain your project

Fan engagement agent
Answers fans on WhatsApp, social channels and the club app about fixtures, kit, stadium rules and club news, from approved content. It sends the match day updates fans opt into.
Supporters get answers quickly, and your media team is not buried in direct messages.
Ticketing support agent
Helps fans find seats, understand ticket categories and fix common issues such as transfers and resends through your ticketing platform. Refunds and disputes go to the box office team.
Fewer calls to the box office in match week.
Membership agent
Handles membership sign up questions, renewals and benefit queries, and updates member records in your CRM. Members are reminded before their membership lapses.
More renewals completed on time and fewer lapsed members.
Academy booking agent
Books trials, training slots and holiday camps for parents, collects player details and consent forms, and sends reminders. Coaches see a clean list for every session.
Parents book in a few messages and coaches stop managing spreadsheets.
Performance video tagging
Uses computer vision models such as YOLO with OpenCV to track players and the ball and tag events such as passes, shots and set pieces in match footage. Analysts review and correct the tags in a simple tool.
Analysts start from tagged footage instead of logging every event by hand.
Scouting report agent
Drafts scouting reports from your scouts' notes, tagged video and the data you already collect, in your club's report template. Scouts edit and sign off every report.
Scouts spend more time watching players and less time writing up.
Event operations agent
Answers staff and volunteers on gates, shifts, accreditation and procedures on event day, and logs issues for the operations room. Urgent safety issues go straight to the duty manager.
The operations room sees issues sooner, and staff get answers without tying up the radio.
Partner reporting agent
Pulls match day content, social results and activation records into a draft sponsor report. The partnerships team edits it and sends it on.
Sponsor reports go out on time with far less manual collation.

Who this is for

Sports organisations we build for.

Sport has busy peaks and small teams, so agents go where the peaks hurt most.

Professional clubs

Clubs with large fan bases, membership schemes and match day pressure on small service teams. Agents handle fan questions and give analysts a head start.

Start with fan and ticketing support.

Academies and grassroots programmes

Academies running trials, camps and weekly sessions, with a steady flow of parent messages. Agents take bookings and consent forms and keep parents informed.

Start with academy bookings.

Leagues, federations and venues

Organisations running events, accreditation and competitions across many teams. Agents support operations staff and answer participants.

Start with event operations.

How we bring an agent into your club.

01DiscoverWe spend time with the commercial, academy and performance teams to pick the use that matters most this season.
02BuildWe connect to your ticketing, CRM and video systems, and train tagging models on your own footage where needed.
03TrialStaff and a small group of fans or parents use the agent first, and analysts check tagging against their own logs.
04SeasonWe launch for real fixtures, watch busy match days closely and improve the agent between games.

How we work together

How clubs work with us.

Clubs often start with one fan facing agent and add analysis tools later. We can deliver a single build or support you through a full season.

Discovery and pilot

Teams deciding where AI should start

A short, fixed piece of work: the use cases ranked, the data checked, and one pilot built against real examples so you can judge it on evidence rather than a demo.

Use cases ranked by value and risk
Data and systems review
A working pilot on your own examples
A written plan for what comes next

Get in touch

Build and launch

A use case that is ready to go live

A written scope and a fixed quote, then the build: integrations, guardrails, an evaluation set and a launch with your team trained to use it.

Written scope and acceptance tests
Integration with your systems
Evaluation set and human review steps
Launch, training and handover

Get in touch

Run and improve

AI that is live and needs looking after

A monthly plan to watch quality, cost and usage, update prompts and models as vendors change them, and add the next use case when the first one earns it.

Quality and cost monitoring
Model and prompt updates
A monthly report on usage and results
The same team that built it

Get in touch

Technology

What we build this with.

Models are chosen per use case for quality, cost and where your data is allowed to go. The systems around them run on the stack below.

01Web

React
Next.js
TypeScript
Node.js
Laravel
WordPress

02Data and cloud

PostgreSQL
MySQL
MongoDB
AWS
Azure
Docker

Questions clubs and academies ask us.

Can the agent cope with match day volume?

Yes, it runs on infrastructure that scales with demand.

The agent runs on cloud infrastructure that scales up for busy moments such as ticket releases. We load test it before big fixtures. If a question needs a person, it queues it for your team with the context attached.

How reliable is video tagging?

What about children's data in the academy?

Does it work with our ticketing platform?

Will scouting reports replace our scouts?

Will the fan agent reply in public?

Services that usually go with this one.

AI agent developmentAgents that do real work, with a person signing off.Computer vision developmentCameras and images that report what they see.Mobile app developmentiPhone and Android apps designed, built and launched.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews

Agents for fans, academies and the analysis room.

Agents for the stands, the academy and the analysis room.

Fan engagement agent

Ticketing support agent

Membership agent

Academy booking agent

Performance video tagging

Scouting report agent

Event operations agent

Partner reporting agent

Sports organisations we build for.

Professional clubs

Academies and grassroots programmes

Leagues, federations and venues

How we bring an agent into your club.

How clubs work with us.

Discovery and pilot

Build and launch

Run and improve

What we build this with.

Questions clubs and academies ask us.

Services that usually go with this one.

Tell us what the business needs. We will tell you what to build first.