Services · Ecommerce development · Billing software subscription sites
Codeeo builds the commercial website for companies that make subscription billing and invoicing software. Subscription billing subscription website development Dubai vendors ask us for is unusual, because the buyer is a finance lead who will judge your product by how your own checkout behaves. We build the pricing pages, usage based plan logic, sign up and payment, self-serve plan changes with proration, failed payment recovery and VAT compliant invoices, ideally running on your own billing engine so the website doubles as a working demonstration.
Your prospects are controllers, founders and operations heads at UAE and GCC businesses. They read pricing carefully, test the trial if you offer one, and notice when an invoice is wrong. The site has to earn that trust before the first call.
200+ companies servedFrom a first store to an ADX listed developer
What the platform includes
Selling billing software is selling accuracy. A visitor from a trading company in Deira or a SaaS start-up in Dubai Internet City arrives with a specific question: will this handle my plans, my VAT and my customers' failed cards? Your own pricing page, sign up and first invoice answer that question more convincingly than any feature list. If your checkout prorates wrongly or sends an invoice without a TRN, the deal is lost before a salesperson speaks to anyone.
We design the site so the self-serve tiers and the sales led enterprise tier sit side by side. Small teams can choose a plan, enter card details and start using the product. Larger prospects can configure an estimate, request a demo and receive a quote. Behind both paths, plan entitlements, usage meters, renewals, dunning and invoices are handled by your own billing engine where it is ready, or by an established gateway and billing service where it is not. Marketing pages, documentation and comparison content sit in a CMS your team edits without touching the billing logic.
Tiers, limits and add ons rendered from the same plan configuration your product reads, so the pricing page can never promise a limit the product does not enforce. Monthly and annual toggles, currency display for AED, SAR and USD, and a feature comparison table that updates when plans change. Grandfathered plans for early customers stay valid in billing even after they leave the public page.
Pricing on the site always matches what customers are billed.
Billing software is often priced on invoices issued, customers billed or revenue processed. An estimator lets a prospect enter their volumes and see which tier fits and what overage would apply, then carry that selection into sign up or a quote request. Sales sees the estimate attached to the lead.
Prospects choose the right tier before talking to sales.
Company details, TRN capture for UAE businesses, card or Apple Pay through a UAE licensed gateway, and immediate workspace provisioning. Where you offer a free trial as a product feature, the card can be collected upfront or at conversion, with clear notice of when billing starts.
A small team goes from pricing page to working account in one sitting.
Upgrades, downgrades, extra seats and add ons charged or credited for the remaining period, with the exact amount shown before the customer confirms. Downgrades can wait until renewal if your policy prefers, and entitlements change at the right moment rather than at the next deploy.
Plan changes cost the customer exactly what they expect.
Smart retries timed around common salary and payment dates in the UAE, reminder emails and in-app banners with a card update link, and a grace period before the account moves to read only. Every attempt and message is logged against the customer record. Retry timing and message wording are settings your team can adjust.
Recoverable failed payments are recovered, not written off.
UAE VAT applied to local customers with your TRN on every tax invoice, reverse charge wording for qualifying business customers abroad as your tax adviser directs, and Saudi customers' invoices prepared with ZATCA e-invoicing in mind. Tax settings live in configuration, not in code.
Each invoice carries the right tax for where the customer is.
Numbered tax invoices and credit notes in English and Arabic, downloadable from the customer portal and exportable to accounting. Invoice data is stored in a structured form so connecting to the UAE Ministry of Finance e-invoicing programme, as it is rolled out, is an integration task rather than a rebuild.
Finance teams get documents they can file without corrections.
Account owners see their plan, usage against limits, upcoming renewal, invoices and payment methods. They add billing contacts, change cards, switch to annual, and cancel with the notice terms stated plainly. Each action is logged for your support team. Usage alerts warn account owners before they cross into overage.
Most billing questions are answered without a ticket.
A quote builder for sales led deals with custom limits, payment terms and bank transfer invoicing, approved internally and accepted online. Accepted quotes create the subscription automatically, so finance does not re-key contract terms into a second system. Payment terms and purchase order numbers print on every invoice.
Large deals close and bill through the same records as small ones.
Monthly recurring revenue, churn, expansion and failed payment rates by plan, with sign ups and plan changes pushed to your CRM so sales and customer success see account status. Marketing attribution follows consent recorded on the site.
Sales, finance and product read the same numbers.
Who this is for
Subscription billing SaaS website development in Dubai depends on where your product sits. Some vendors sell a complete billing platform, some sell an invoicing tool for small firms, and some sell a vertical product with billing at its heart. Each needs a different balance between self-serve checkout and sales led selling, and a different level of tax and integration detail on the public pages. Here are the four we see most.
Products that handle plans, metering, invoicing and revenue recognition for other software companies. Your prospects compare you directly with global tools, so the site must show depth: API documentation, webhook references, migration guides and a sandbox sign up. We make your own site's subscription run on your platform wherever possible, because that is the most convincing demonstration you can offer. Developer focused pages are written with your engineers so the examples actually run.
Your own checkout is the strongest proof.
Simpler products for trading companies, consultancies and service firms that need VAT compliant invoices and recurring billing for their own clients. Buyers are often owners, not finance teams. The site leads with plain explanations of VAT invoices and e-invoicing, Arabic pages, short self-serve sign up and WhatsApp support, with pricing that is easy to understand at a glance. Onboarding guides show how to issue a first VAT invoice in the product within minutes of signing up.
Plain language and fast sign up win here.
Software for gyms, schools, property managers or clinics where recurring billing is the core feature. The website sells to that industry first and explains billing in their terms, such as term fees, rent schedules or membership renewals. We build industry landing pages from shared components, each tuned to how that sector searches. Each landing page links to a demo booked with a specialist in that sector.
Companies based in Dubai selling across the UAE and Saudi Arabia, where tax and invoicing rules differ by country. The site needs country specific pricing currencies, compliance pages for UAE VAT and Saudi ZATCA e-invoicing, and sign up flows that capture the right tax registration for each market. We plan the content and checkout for both from the start. Arabic content is written for Saudi and Emirati readers rather than translated word for word.
Two tax regimes, one sales site.
How we work together
Cost is driven by how many plans and meters you run, whether the site bills through your own engine or a third party service, how many countries and tax regimes are involved, the depth of documentation and comparison content, and the integrations with CRM, accounting and your product. Most vendors start with a fixed scope launch, then keep a product team on retainer for pricing experiments, new markets and conversion work. Larger vendors sometimes add dedicated developers who also contribute to the core product. Gateway and billing service fees are contracted between you and those providers, separate from our work, and every account is opened in your company name from day one.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Next.js for fast, search friendly marketing and pricing pages, a headless CMS for content, and a billing layer built on your engine or a gateway with recurring billing support. Integration through your product's API and webhooks. Hosting sits in your own cloud account.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
A sales site, a checkout and a billing layer built as one system.
It covers the marketing and pricing pages, a usage estimator, self-serve sign up and payment, plan changes with proration, dunning, tax invoices and a customer portal, plus the quote path for larger deals. For a billing vendor the website is also evidence of product quality, so we treat its billing behaviour with the same care as your product, and run it on your own engine where it is ready.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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